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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. LinkedIn is, of course, the top social media platform for B2B marketers. Affiliate sales support independent publishing.

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7 Tips to Start a Career in Digital Marketing

Pam Didner

Whether you are running an old digital marketing agency or planning to start a new one, you should know that the people always look for the ones that have a good portfolio and more customers. Customer Satisfaction . Keep learning about marketing, sales, ABM, and technologies. Have a Great Website.

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Digital Marketing Trends for 2023

Spiralytics

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. According to Content Marketing Institute, organic usage of LinkedIn for B2B content marketing increased from 93% in 2021 to 96% in 2022.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place? With all the hoorah over the appeal of video?

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. You can find reliable digital marketing statistics from sources like industry reports, marketing research firms, government agencies, and platforms like Google Analytics, Facebook Insights, and email marketing software.

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

I started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. I ended up launching two separate marketing businesses in Europe: a strategy consultancy firm and a marketing services agency that supported Fortune 500 clients as well as smaller companies.

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Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

And it’s filling the sales pipeline in the process. Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Tweet Siemens Industry , Inc.,