agency 
The Mx Group
OCTOBER 18, 2017
I’m learning all about it as we deploy ABM efforts for our clients and ourselves as we market our agency. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? Salesforce.com and other CRM systems were developed to track individual leads. They can be, but not “out of the box.”
Customer Experience Matrix
JULY 17, 2009
They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. The system can also execute SQL queries.
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Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. Hubspot originally used its lead database largely for analytics.
The Point
SEPTEMBER 6, 2011
All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. All-hands discovery session yields important insights, priorities.
Customer Experience Matrix
JULY 28, 2010
Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.
Customer Experience Matrix
SEPTEMBER 7, 2010
I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com.
The Mx Group
NOVEMBER 17, 2017
Demand Gen and Lead Management. We are using salesforce.com as our CRM — how well will it work to support our efforts? With many years’ experience managing clients at major advertising, media and marketing agencies, Nina brings a unique perspective to The Mx Group’s in-house B2B marketing team. Sales Empowerment.
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