Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
OCTOBER 28, 2010
It’s an extensive 10 part guide covering a range of marketing topics from automation to lead scoring to demand generation. Gone are the days of solely relying on lead capture forms to gain the information you need to be competitive in today’s marketplace. Your B2B Marketing Plan Doesn’t Need Twitter. I reviewed all of the sections. Both sales and marketing need to 1.