Remove agency internet long-tail
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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. .”

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

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Blogger outreach is more PR than social media

Biznology

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Before long, hundreds of email replies stream in.

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