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How a Marketing Agency Can Help Align Sales and Marketing Goals

SmartBug Media

If you think your marketing and sales goals need to be aligned, here is how a marketing agency may be able to help you out. However, a marketing agency has the expertise in both technologies and knows how to properly integrate the two. Therefore, it is important to have personnel who know how to produce attribution reporting.

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How are digital agencies helping marketers transform in 2022?

Martech

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. For instance, 86% of agency pros surveyed said their agency added a new offering for clients.

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How B2B Agencies Can Help Tech Marketers Better Understand Buyers

SWZD

How can B2B Agencies help tech marketers best understand their buyers? With a combination of first and third-party data that promises diversity, quality and scale.

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5 Marketing Strategies to Help Grow Your Agency Retainer Business

Benchmark Email

Long-term clients are the bread and butter of a successful marketing agency. While it’s certainly a good idea to always be working on ways to bring in new business, it’s those long-term clients who are going to help you build a strong and sustainable portfolio — especially if you’re running a small or mid-size firm.…

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Thinkers360 2022 B2B Thought Leadership Outlook Research

The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.

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#AgencyLife in the new year: 6 client retention strategies to help your agency grow

Sprout Social

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. Balance flexibility and stability. Innovate around client needs.

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Case Study: How an SEO Agency Helped an Artisan Bakery Increase Organic Traffic by 214%

SEMrush

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully?