Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. On Twitter you can go after people who have tweeted certain words or follow accounts.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. On Twitter you can go after people who have tweeted certain words or follow accounts.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Webbiquity

JANUARY 30, 2020

Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags. Use a tool like RiteTag or Hashtagify to find the most popular hashtags in your niche and include them in your social media posts. There are many powerful tools that can help you track trending hashtags in your niche.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Tip: previously it was a best practice to add hashtags on Pinterest, however doing so is no longer needed.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. By doing so, you’ve just created a hashtag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Consider trending and branded hashtags. onlineoptimism.

Campaigns 142

Campaigns Examples Design Planning 142

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Marketing Insider Group

JUNE 14, 2021

If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Valasys

JULY 31, 2023

It allows easy management of social media campaigns on various platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. It is suitable for larger companies and agencies with collaboration features like workspaces, user roles, and automated content comment and approval workflows.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

OCTOBER 18, 2023

hashtags and X (formerly known as Twitter) handles that are important to you. Think about other social handles and hashtags to include that people may mention next to your own. An agency in the building and manufacturing industry had a client that was impacted by COVID-caused product delays. Add your website links.

Social Media 122

Social Media Examples Work Management Media 122

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. The platform can also detect trending hashtags that relate to your brand.

Social Media 125

Social Media Tools Campaigns Media 125

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

MAY 18, 2023

What works for a hamburger juggernaut will most likely fall flat for a government agency. Paramount+ uses this method on Twitter , hooking their audience with an engaging question or statement, then pairing the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Launch Marketing

OCTOBER 26, 2022

Twitter About: This platform is popular for reaching a wide audience and uses various media elements to broaden its reach. Content to Post: Content with hashtags, thought leadership content and media elements such as images and short videos. Are you looking for an agency with experienced cybersecurity marketing consultants?

Social Media 117

Social Media Consulting Paid Search Agency Social Marketing 117

Sprout Social

MAY 10, 2022

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. The #RIPeanut hashtag was used more than a million times on Twitter. whirlpoolusa.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Hubspot

NOVEMBER 7, 2019

While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for Instagram scheduling. Price: $29, $99, $199, $299 per month Why it's great: Agency-based management. Are you a social media or marketing agency? Sendible may be the answer to unkempt management: it's a tool fit for an agency with clients.

Budget Programs 98

Budget Programs Social Media Tools Enterprise Management 98

Convince & Convert

FEBRUARY 22, 2013

He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. With Great Responsibility Comes Great Innovation.

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

The Point

AUGUST 16, 2016

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Buffer

MAY 6, 2019

We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. We did this for the individual authors on the Buffer blog , showing a Twitter follow button next to the author’s name at the top and the bottom of the article. So, too, can Stories.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Promoting a #hashtag.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Sprout Social

OCTOBER 4, 2021

You could say that (in general) Twitter is more focused on pithy, short-form comments or conversations with a real-time cadence, while LinkedIn is focused on quality, long-form content targeted to a business-minded audience. the topic, format or hashtag) can help guide smarter content creation. Assess performance by network.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. What day is leg day? .

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Sharpspring

APRIL 29, 2020

Using Hashtags on LinkedIn. Hashtags are like your keywords. The same may be said about hashtags. Try to work one or two hashtags into the copy of your post and put the rest at the end. Don’t cram in a hashtag if it doesn’t fit. Pay attention to the type of content that is trending with that hashtag.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sprout Social

APRIL 20, 2020

To build brand awareness, a local agency might consider a video series interviewing members of their design team to discuss the ideation process they go through when bringing on new clients. When preparing your post, utilize the Asset Library to access brand-aligned videos and frequently-used hashtags for a streamlined publishing workflow.

Video Marketing 93

Video Marketing Ad Building Paid Social Agency Youtube 93

Hubspot

MARCH 12, 2015

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags.

Twitter 28

Twitter Brand Identity Branding Paid Search Agency 28

Sharpspring

DECEMBER 9, 2022

While other agencies rely on traditional social channels and their oft-artificial posts, TikTok lets you take a more authentic, meaningful approach. How Can Agencies Reach Their Ideal Audience on TikTok. Agencies are quintessentially B2B, which means a lot of typical “social experience” content falls short.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Biznology

JULY 19, 2016

across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

MAY 1, 2018

Agency, my ass. While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world. Social Media Development.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

ClearVoice

FEBRUARY 22, 2021

She searched for agencies and organizations in her healthcare, hospital and physician practice marketing niche and sent them brief LinkedIn messages. Set up alerts online for trending topics, looked at Twitter and LinkedIn hashtags — saw a lot about the wedding industry and entertainment industry. How did she do it?

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

MLT Creative

DECEMBER 7, 2011

Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. Any comprehensive B2B social-media marketing campaign should include a B2B Twitter strategy that makes smart use of hashtags—the “#” sign that precedes some words in tweets. How do Hashtags work?

Twitter 40

Twitter B2B Paid Search Agency Advertising Agencies 40

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

Brand Identity 68

Brand Identity Branding Viral Marketing Paid Search Agency 68

Valasys

MARCH 14, 2023

While concentrating on investing in marketing and sales strategies to increase lead generation and customers, it is also crucial to invest in public relations tools to improve your agency’s visibility and reputation in the market. More than 1.6 million journalists, editorial contacts, and influencers are in its database.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52