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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

Twitter 52
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Kids and keyboards don’t mix for social media managers

Biznology

Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. And yes, they have an official Twitter account, @US_Stratcom.

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5 Tips for Using Social Media in Government

Spiralytics

Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. This article will discuss some tips for effectively using social media in government applications.

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product.

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Google to make political ads disclose AI content

Martech

The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.” ” Why we care.

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

Additionally, based on the Gartner data that shows that marketers only use 58% of the capabilities Martech stack, there needs to be some oversight and governance into making the most out of what you have. Follow her on Twitter at Cheri29. Join him online: Twitter , Facebook , LinkedIn. A: Never put up barriers for yourself.