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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? But 44.24

Five Killer Content and Social Media Marketing Resources

WindMill Networking

Winning the Zero Moment of Truth One that has been getting lots of attention – and is a great piece of content marketing too – is Google’s Winning the Zero Moment of Truth , a free, downloadable e-book. But what about Screencasts? Bob joined Fusion in 2000, and has helped build it into a leading independent tech PR agency. They are all great resources. And… a fourth: shared.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Google. Advice for students: buy to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Also for extra credit or even an advanced course, Id emphasize "Make a video tutorial/screencast".

Class 77

114+ Copywriting Formulas to Get Traffic & Leads


Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”. But, instead of a long section on his personal experience, he uses his free screencast to let the audience get to know him and build trust. He doesn’t encourage commenting, but he still encourages taking a specific action – watching the screencast. How to _.