Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. That’s down from 42% last year and 58% in 2020.

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Martech

JULY 21, 2023

Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. With or without the green light from consumers, marketers are already diving into genAI technology, according to another Gartner study taken earlier this spring. Gen AI in marketing. In your inbox.

Marketing AI 86

Marketing AI Marketing Leads Advertising Agencies Generation 86

Perkuto

OCTOBER 6, 2019

According to recent Gartner research, nearly 70% of marketing leaders say they rely heavily on agencies to keep pace with change, develop strategy, and execute marketing programs. At the same time, the ID Comms 2018 Global Media Transparency Report reveals 40% of marketers distrust their agency partners.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies ROI 40

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner expressly noted that the results of this survey do not represent the market as a whole, but only reflect the sentiments of the respondents surveyed.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Customer Experience Matrix

OCTOBER 27, 2019

Wunderman Thompson: many ad agencies have decided to partner with a CDP vendor rather than purchasing one outright. The analysis gets a little confusing here because the big ad holding companies have been purchasing data-based marketing agencies: Dentsu bought Merkle, IPG bought Acxiom, Publicis bought Epsilon.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Source: Gartner. MIG is a digital marketing agency and a thought leader. Despite the turmoil, many businesses remain optimistic heading into 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. This makes SMBs understandably cautious when choosing a marketing agency —and creates challenges for the agencies themselves. For small businesses, this money is a precious chunk of change.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology. Get support from IT. Hire new talent.

Paid Search Agency 95

Paid Search Agency Ad Building Advertising Agencies Planning 95

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. I think the agencies got it right this year,” said Frank.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

OCTOBER 15, 2020

Additionally, based on the Gartner data that shows that marketers only use 58% of the capabilities Martech stack, there needs to be some oversight and governance into making the most out of what you have. Without someone to help to shepherd technologies, it can run amok in the marketing organization. A: Never put up barriers for yourself.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

SEPTEMBER 3, 2021

Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” Is it worth the expense? Does it scale? Read more here. hardly indicates strong growth).

Allocation 98

Allocation Gartner Budget Programs Paid Search Agency 98

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% Choose the Right Agency to Execute Your B2B Social Media Strategy Above all, B2B social media marketing in 2024 is defined by a commitment to innovation, efficiency, ethical practices, and a personalized approach.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!”

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Smashmouth Marketing

MAY 6, 2022

I had heard you guys got a thumbs up in that Gartner report. In our industry as an SDR Agency we can only promise to put you in front of the executive you ask us to target. Give them a tiny bit, just enough for them to tell you why they even took the meeting with you. Then prod them to share more. "I Bring value. Then start selling.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Exo B2B

OCTOBER 10, 2023

on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). It reminds me of the late Martin Ouellette’s Provokat Agency ). Seen in Lee Odden’s presentation: Gartner’s famous Hype Cycle for new technologies. Eliminate ineffective storytelling?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Contently

NOVEMBER 12, 2020

This is something that Gartner predicted in 2018, when they wrote that by 2020, content—not data— would be the primary bottleneck in creating personalized experiences for customers, and the “primary point of failure.” ” So why hasn’t there been more attention and investment in content? .”

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Brandpoint

MARCH 9, 2022

People surveyed by Gartner said that they wanted brands to take action (such as cutting ties with operations in Russia or Russian business partners), but not nearly as many surveyed said that they wanted communications professionals to make statements or pull back on marketing activity.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. At my agency, we prefer a hands-on method to keep our database spot-on. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Webbiquity

AUGUST 17, 2021

According to the Omnicore Agency, 77.1% Don’t buy through “review sites” and give your money to Gartner. For bonus pinning fuel, optimize for Pinterest by creating visuals to meet the platform’s specs and requirements. Keep reading for more on this.). Who Is The Pinterest Audience? of the Pinterest users are female.

Social Media 359

Social Media Advertising Channels Media Business 359

Oktopost

DECEMBER 21, 2023

Alternatively, if a full-time employee is not feasible within the budget, consider hiring a freelancer or agency to help meet the objectives. In addition, Gartner’s recent survey found that training and upskilling employees was the second most prominent challenge for marketing leaders across the board.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hubspot

DECEMBER 7, 2020

A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors. It can also help meet demand.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

The Lead Agency

APRIL 13, 2023

Gartner revealed that 89% of companies compete primarily on customer experience. Contact us to optimise your B2B marketing collateral At The Lead Agency, we are an experienced B2B marketing agency that has worked with various industries across the B2B sector.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Onalytica B2B

SEPTEMBER 7, 2018

Now, I assist Entrepreneurs for personal branding and ensure digital presence by creating Brand Strategy, providing creative Web Design Services, Search Engine Optimization and Social Media Marketing that makes the brand stand out from the crowd with my Digital marketing Agency [Reinforce Lab – Your Digital Growth Partner].

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Exo B2B

OCTOBER 10, 2023

sur l’IA en marketing ont été qu’elle devrait jouer les deux rôles inférieurs du quadrant, style Gartner, qu’il a créé (ci-dessous). Cela me rappelle l’ Agence Provokat du défunt Martin Ouellette). Vu dans la présentation de Lee Odden : le fameux Hype Cycle des nouvelles technologies de Gartner.

Gartner 52

Gartner B2B Ideal Customer Profiles B2B Marketing 52

Zoominfo

AUGUST 3, 2022

A Gartner study shows that the average marketing budget has increased this year to 9.5% Cut Costly Contracts Look at external contracts with agencies and evaluate if you still need their services. We’ve got surging inflation with continued job growth and steadily increasing wages. By some accounts, we’re sitting pretty.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Kate Muhl, VP analyst at Gartner, talks changing consumer behaviors.

Conference 82

Conference Digital Transformation Marketing Analytics Tools Gartner 82

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. followers) Website: JonMiller.com Declan Mulkeen Declan is CMO at strategicabm, an ABM agency based in Madrid. That’s plenty, but far from all.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

PathFactory

APRIL 18, 2023

It was also named the winner of Oracle CX’s inaugural visionary ISV partner of the year 2020, 2022 Top-Rated Content Marketing Software by TrustRadius, a 2022 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. About Well Planned Web: At Well Planned Web, no client business is too complex.

Advertising Agencies 52

Advertising Agencies Planning Top of Funnel Paid Search Agency 52

Martech

SEPTEMBER 27, 2023

The Gartner Hype Cycle When we interview our users, it’s very common for them to say, “AI is my new trainee. When I started my career Macs were coming into all the creative agencies, but I met the older creative directors and art directors who didn’t have one. Dig deeper: What does the future hold for genAI?

Marketing AI 113

Marketing AI Copywriting Advertising Agencies Paid Search Agency 113

The Brit Agency

JULY 8, 2020

Here at The Brit Agency we recently stumbled across a fascinating article published on the LinkedIn Marketing Solutions blog. The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”.

B2B Marketing 52

B2B Marketing Gartner Advertising Agencies Paid Search Agency 52

Biznology

OCTOBER 29, 2019

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Calling all consultants, accountants, lawyers, agencies—here’s your chance to compete on a level playing field for enterprise accounts. and G2Crowd , where users leave product reviews—and sellers quake in their boots.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. SEO arms race. Most keywords in most industries are heavily contested. Determine channel benchmarks.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Craftmanship

NOVEMBER 30, 2014

For example, drive a successful effort to get your company’s whiz-bang technology included in a respected industry benchmark such as the Gartner Magic Quadrant (ideally, without paying Gartner’s hefty subscription fee), and watch the PR department’s stature rise internally.

PR 100

PR Enterprise Management Work Management Marketing Management 100