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Why Marketing Automation Customers are Migrating Downstream

The Point

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. (Our What can be improved? It’s not enough to simply train a client how to use the technology.

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How to Choose a B2B Customer Data Platform. Is your Market Strategy Aligned with Your CDP’s?

Leadspace

Even more importantly – what problem does the vendor solve and who have they solved it for? This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. Our ABM program is focused on 1500 high fit/high intent accounts.

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How to Choose a B2B Customer Data Platform. Is your Market Strategy aligned with your CDP’s?

Leadspace

Even more importantly – what problem does the vendor solve and who have they solved it for? This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. Our ABM program is focused on 1500 high fit/high intent accounts.

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The Best Medical Conference Apps [2024]

SpotMe Blog

All of these things in terms of manual, software, hardware, printing, and agency costs are offset by the fact that you have a medical conference app.” – Olivier Aubert, SpotMe In today’s digitally-driven landscape, a medical conference app is not just a luxury but a necessity for optimizing HCP engagement and operational efficiency.

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Why we care about B2C marketing: A guide for marketers

Martech

The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

We have worked with 200+ event production, event management, and medical communications agencies to help our customers deliver engaging events that have resulted in 10,000,000+ customer relationships. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.