Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Bulldog Solutions.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Marketing Insider Group

JULY 28, 2015

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Simon Sinek: Start With Why.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. A report that shows total number of Twitter impressions. Check it out below, it’s very meaty.).

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Pitching on Twitter? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Webbiquity

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Content Marketing: Kapost is used for all production, all external agencies also use it, turning it into a project management tool. Follow Michael on Twitter: @mballard5574.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few). brands, non-profits, even government agencies) that’s going to make the past decade look more like a warm act, than the main event. Russell Sparkman. Content is essential, no matter what the marketing approach is.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

LeadSloth

JUNE 23, 2009

Both activities have traditionally either been done manually in-house, or outsourced to an agency. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

KEO Marketing

NOVEMBER 18, 2015

A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. We worked at a marketing agency at one point and were the digital group within that marketing agency and ended up growing it to be one of the most awarded agencies in the world. There’s an ease of use there. They’re great.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. Entertainment Agencies. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And you wouldn’t think of a collections agency practicing empathy …. Steve: Not at all! Steve: Sure!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Convince & Convert

MAY 18, 2012

Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. It was scary.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

NOVEMBER 4, 2010

At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Twitter Click Here to follow me on Twitter. So what is it about some content syndication programs that create leads that sales reps don’t want?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

JULY 18, 2021

Finally, if you are an agency like us, this tool is a must. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Check out [link] for more information, request a demo , follow them on Twitter , and read user reviews here. You can’t afford not to invest in tech stack monitoring.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Litmus

OCTOBER 29, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. I worked for an in-house agency for quite a while, over 10 years. And so, it was interesting coming out of that and into more of the agency world.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JUNE 19, 2012

My friend Lauren Goldstein (@ LaurenOnDemand ) VP of Strategy at B2B Marketing agency Babcock & Jenkins shared this list from SiriusDecisions of 4 considerations for content gating : Objectives: what is the goal of the content? Follow me on Twitter @ BrennerMichael. 4 Factors to Consider For Content Gating. Photo Source.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Inbound marketing agency IMPACT regularly uses video on their blog. With 93% of Twitter interactions happening on mobile, it’s a great place to reach people wherever they are, on the go.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Steve Woods, CTO, Eloqua ( @stevewoods ). Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 21, 2012

The inbound marketing agency covers mainly how-to topics, largely sought after by their prospective customers. Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. GoToMeeting's (Citrix) Terrific Twitter Content. Visual Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Maximise your presence on Twitter and LinkedIn to harvest relationships. [link] | https://twitter.com/sujanpatel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62