Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

TrustRadius Marketing

DECEMBER 16, 2019

Yet marketers often have a love-hate relationship with their marketing automation software. Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . No software solution is perfect.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Ledger Bennett

JANUARY 26, 2020

Revenue Management Software (RMS) handle many of the complex operations behind revenue management so you can focus on strategies. What businesses really need is data that looks towards the future so businesses can strategize for what lies ahead. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Ledger Bennett

FEBRUARY 24, 2020

If you’re a SaaS business selling recruitment software, your communication with a public sector prospect who have a specific set of challenges will need to differ from communication with a global FMCG faced with something totally different. Tailoring your content to a specific vertical for example. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

OCTOBER 17, 2012

Still, with more than 500 clients, including many ad agencies, MarketingPilot is a significant player in the larger marketing software universe. (I I profiled them in a February 2011 post.) The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. Many platforms integrate with other marketing, sales and management software, providing a full picture of all marketing activities and data, and how they interact and affect one another. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. What apps/software/tools can’t you live without? This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Technology is my friend.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Ledger Bennett

MAY 24, 2018

For one global computer software client, we ran a 3-month test, splitting the budget equally between one campaign using sponsored content integrated with lead gen forms, and another campaign using sponsored content directing users to a gated landing page. The benefit to the marketer? So, where’s the evidence? . But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. LukeKintigh Click To Tweet. Optimize native ad timing.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Content Marketing: Kapost is used for all production, all external agencies also use it, turning it into a project management tool. Video: Vidyard is used for all video campaigns, providing an extra level of analytics.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Leadspace

JANUARY 4, 2017

The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Hubspot

OCTOBER 13, 2014

The first major shift is the move from on-premise to cloud-based software and hardware, typically delivered in a Software-as-a-Service format (SaaS). In a world where most software and hardware is in the cloud, how will resellers earn money? Oracle buying Vitrue and Eloqua for $1.2B. Marketing Agency Community.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

LeadSloth

JUNE 23, 2009

Both activities have traditionally either been done manually in-house, or outsourced to an agency. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). There are software vendors that focus only on Inbound Marketing or SEO automation.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Entertainment Agencies. Event Agencies and Consultants.

B to B 40

B to B Paid Content Social Media CMS Development 40

Golden Spiral

NOVEMBER 8, 2018

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

thePoint

MAY 25, 2018

The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category. B2B Marketing/Media Agencies (usually larger) that primarily specialize in creative and media campaign creation and management.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Atomic Reach

MARCH 7, 2019

What is a Content Marketing Agency? Agencies have been around for a while now. As content marketing continues to be the core of many of the world's most successful companies, we wanted to dig into what is driving the (sometimes, but not always) behind the scenes digital agencies fuelling that growth.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91

The ABM Agency

MARCH 26, 2021

What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized. Visitor Intelligence Software. Examples: Marketo , Pardot , Oracle Eloqua. Reading Time: 3 minutes. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Ledger Bennett

MARCH 31, 2020

Not everyone will have access to all singing, all dancing virtual events software but it doesn’t mean you can’t recreate the intensity of sales decision making. Take live questions and redirect to an FAQ section at the end of the tour. Alternative to a virtual event. For example, if you’re planning to run a webinar, don’t just run a one off.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

ClearVoice

MARCH 11, 2019

While marketing agencies will benefit greatly from a greater understanding of the marketing sophistication of their buyers, this topic will be helpful to anyone selling to a business with at least some level of marketing effort. ” Example: A martech stack generally includes some software to run a website (e.g.,

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

ClearVoice

JULY 20, 2020

Professionals work independently or in silos with little to no interaction or collaboration with the buying individual, firm, or agency. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Don’t recommend they switch away from certain software that has huge switching costs (i.e. Teamlancing.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Yesler is a B2B marketing agency from @Projectline that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

TrustRadius Marketing

OCTOBER 18, 2019

Need help writing a marketing automation software requirements document? Global Paid vs. Free / Quality Agency Support Implementation. The Right Marketing Automation Software for You. Read our free Buyer’s Guide to Marketing Automation Software. We’re here to help! Ease of Use. Paid vs. Free Breadth Depth.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) ; and 3) how exactly does that help the individual business buyer in his or her job?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Single Grain

MAY 31, 2023

You can use this data to prioritize your digital marketing efforts on leads with the highest probability of conversion and add your own lead scores into your marketing software to understand their effectiveness. Here is an example of a dynamic content email from Fit for Me.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52