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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers.

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Stop the Shotgun Marketing Approach! Let a B2B Industrial Marketing Agency Build Your Strategic Roadmap to Success

Tiecas

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? For content marketing to be truly effective, it needs a strategy with resources behind it. Targets Effectively: It helps you truly understand your ideal customer, their pain points, and where to find them.

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Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. Therefore, the departments need to be aligned in order to see the best results.

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The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?

B2BMarketing.net

This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. 60% of respondents were client-side, with 38% agency-side (remaining selected other). Let’s start by looking at the combined agency-side and client-side results.

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What is ChatGPT? An AI Content Creation Tool from A Marketing Agency Perspective

Blue Flame Thinking

To those of you who wonder if AI tools signal the death of the writer, artist, or developer, or even the end of the client/agency relationship, we say ‘Absolutely not!’ We think these AI tools are a valuable addition to our toolkit and believe there are many ways marketers and agencies can take advantage of them.

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How will technology transform the fragile client/agency ecosystem?

ClickZ

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes.

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How an Agency Created an Effective Technical Content Brief for a Bakery Client

SEMrush

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content!