Tried and True Techniques for Fusing Offline and Online Marketing
Hubspot
MARCH 1, 2012
According to an Econsultancy survey cited by Marketing Charts , 90% of marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years. These marketers responded to the surveys based on the needs they saw among their own clients.
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