Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! . • Scott McIlnay – Director, Emerging Media Integration, Dept. Share this on Bebo. Post on Google Buzz.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. If you play your cards right, your competitors might very well become your best sales force.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. If you like the read, please subscribe to my RSS feed. Posted in Marcom for B2B.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media 20

Social Media Wiki Optimization Digg 20

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? You’re Using the Wrong Social Media Sites.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. I started experimenting with social bookmarking sites like Digg, del.icio.us You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&# They remain unconvinced about the ROI.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? You may need to engage in some brand anthropology, and have an agency help you find your one thing. What’s Your Pitch? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this? Apple = Innovation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency. If you’re a marketing agency, you could do a “Which Mad Men Character Are You?&# Check out these four strategies. [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Biznology

SEPTEMBER 10, 2013

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. We all know this, except that it isn’t so.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Webbiquity

NOVEMBER 22, 2010

Product value lasts only as long as product lifecycles. • &# Don’t be surprised if the sales reps are selling to a subset of what you believe are current market opportunities. Reps sell where they win, to, wherever they are winning, that’s your current market focus. Change this behavior if you want to succeed and grow.&#

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Digital B2B Marketing

APRIL 7, 2011

Unfortunately, marketers and agencies alike will justify this behavior by positioning the brand site, not the advertising, as the core delivery vehicle for the brand message. Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Will you measure and manage based on your objective?

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

MLT Creative

SEPTEMBER 16, 2010

Perhaps that’s one crazy basketball game, but with your website, it's one score after another; visits become leads, and leads become sales. Social bookmarking – Using social networking sites such as Twitter, Digg, Reddit and Delicious, you can submit links to your website or specific products. Please share with a comment.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Lead Ranking Lead Scoring 40

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. Heres another example: An HR department frequently uses external recruiting agencies to find candidates for high-level executive positions. Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Or (God forbid) its down to the calibre of the average B2B marketer.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

AUGUST 30, 2010

Free blogging platforms are fine for hosting personal blogs where there is no justification for spending money and no expectation of generating any business leads, sales or income. This option should never be used for a corporate or business blog. Hosting on a corporate website using the site’s CMS tool. Share this on Bebo.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Content Standard

OCTOBER 14, 2016

They have sales goals they are trying to hit and don’t want to invest for the long term,” he said. ” Infographics and articles played well on sites like Digg and Reddit, said Jason Putorti, Mint’s former lead designer, via Kissmetrics. “Over all things, large enterprises are impatient.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Online Marketing Institute

NOVEMBER 4, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. What Role Should A Communications Agency Play In A Client’s Social Media? MI6 Marketing Agency , June 9, 2010. Loopfuse , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2011

How to Use Your Blog to Drive Social Sales by Social Media Examiner. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. by Green Buzz Agency. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Still, there are ways to track where leads come from through social media, how your sales team has connected with prospects, etc. View Comments 100+ Upcoming Social Media & Tech Events View Comments International Management Trainee at Meltwater Group (District of Columbia) Jobs Interested in working in Washington DC for Meltwater News?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 74% of twitterers have no kids at home.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Measuring allows you to track which efforts tend to drive the most traffic, and attract the most interest, leads, and sales.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. But he couldn't wrap his mind around that.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159