Remove agency search
article thumbnail

4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. I am going to set up PPC for three senior living communities, all.

article thumbnail

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog).

SEO 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Are you a Search Engine Watch Member? | Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? - What is a reasonable conversion expectation from click to form fi.

article thumbnail

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

article thumbnail

Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

article thumbnail

Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Using the power of website analytics can help make that search a little easier. To access this within your own account, click on Content > Navigation Summary). Check out all the benefits !

article thumbnail

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.