Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Don’t you think that it makes sense for Service Experts to be exposed to people searching for this?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search. Search Jobs. Search Jobs. This data reinforces the notion that b-to-b marketers still need help when it comes to the social networking space—something that content producers can assist them with. Search Now: Magazine Industry Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. agencies, you should be experimenting with this too). I’m psyched about the Kurrently search engine ). Comment away!

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. To continue invigorating your content, you have to always be recruiting new voices.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

B2B Marketing Savvy

JULY 27, 2009

Twitter Trends and Search = Watercooler Gossip (the most talked about topics rise to the top). Facebook Fan Page = Biz Conference (the new “business” side that Facebook is courting). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Twitter Trends and Search = Watercooler Gossip (the most talked about topics rise to the top). Facebook Fan Page = Biz Conference (the new “business” side that Facebook is courting). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Social Media 40

Social Media Digg PR Media 40

Online Marketing Institute

APRIL 4, 2011

Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog).

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search. Search Jobs. Search Jobs. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Content recommedations from Evri. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

DECEMBER 23, 2010

Are you a Search Engine Watch Member? | If youve ever been to a conference, speaking event, or association meeting then you know these places are great for networking and doing a bit of B2B marketing. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 5, 2010

KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. Also like the search box placement-easy to find. jasmineholmes I really like option 3 because it is the least cluttered—your logo really pops without being distracting and the search is easy to find. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Using the power of website analytics can help make that search a little easier. To access this within your own account, click on Content > Navigation Summary). Example: Navigation Summary report from Google Analytics. (To

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Convince & Convert

JUNE 17, 2010

Maybe you use Twitter to see what’s going on (the real-time search engine approach). I once calculated time spent blogging vs. number of RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Your Twitter goals may vary. 53% of Twitter users never tweet ). It's awesome!

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

JUNE 3, 2009

monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel. But too few marketers understand how to use it as a strategic route-to-market. only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. To get on the radar screen in the early stages, shoot for a variety of content instead of generic one-size-fits-all marketing content.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Terrific content, per usual. Terrific content, per usual. Then this is the blog post for you. Disney = Magic.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. TABLE OF CONTENTS: ↓ What Is Audio SEO? Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. Optimize Your RSS Feed.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A white label version for agency use is also in the works. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Need to see the increase in Twitter followers over time? How can I help you?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. PostRank: This is a great tool to measure the performance of content with RSS feed. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

link] / blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 "FarmVille" Interruption Cited in Baby's Murder 2 35 Entertaining 404 Error Pages 3 When Are Facebook Users Most Active? Anyway, thanks to Mashable for its constant updates, especially about marketing through social networks.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Internal search reports. Have them document EVERY question they receive.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. No stack of case studies or conference road trips will do it, either.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! So much opportunity is out there for smart marketing agencies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Media Paid Content Work Management 155

Envy

FEBRUARY 16, 2022

Led by experienced journalists and technologists, the site offers compelling content on all aspects of containers, from philosophy to tools, best practices, business impact and more. Targeted to CISOs, the blog covers news such as new hires, product launches and conferences, in addition to industry developments. Twitter: @thecyberwire.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? A Content Development Repository. A Method for Evaluating Performance.

SEO 120

SEO Peer-to-peer Ethics B2B 120

Convince & Convert

APRIL 19, 2012

The RSS feed is: [link]. I will be at a conference and he’s going to be pinch hitting, as host of this fine program. Our friend Jeremiah Owyang , from Altimeter Group published a really interesting blog post over the weekend, about the trend of social media agencies getting deep into social media advertising. Listen Now.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. Seth Godin predicted that RSS would kill email. However, if you honor the consumer by asking for permission to send email, you can enter as you please.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Buzz Marketing for Technology

JUNE 27, 2008

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) ReadWriteWeb. RWW Network.

Social Media 100

Social Media Class Web 2.0 Media 100