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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. Some agencies are using none of the marketing techniques listed above. So why do it now?

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ? What Is Referral Traffic? Why Is Referral Traffic Important? Referral traffic also has SEO benefits.

How Can LinkedIn Bring Traffic to My Website?

Haley Marketing

Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message. We want companies to be consistent , and we want engagement. With consistent posting, other people will begin to expect great content from your personal and company social media accounts. The blog first gets posted on the company website , and we go from there.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. People.

B2B Marketing Trends for 2016

website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. video traffic accounts for more than half of mobile internet traffic, so it's. and Twitter followers. customer/stakeholder goals of my company, and what do I need to make. B2B Marketing. Look for.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

Top marketing agencies understand the importance of including robust email campaigns in their clients’ marketing strategies, because sending the right email to the right person at the right time within a customer’s lifecycle is key to attracting, capturing, nurturing, converting, and expanding the relationship. Purchasing Lists. For a quick start, you can look into buying lists. Daily?

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From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. And once your client has committed, you as their agency can help boost leads at the event. Agency Email Marketing agency list buildingFirst, nail the basics. Do you deeply understand your buyer personas ? billion expected.”.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

People want to be in control of the content they receive: • 86% of people skip TV commercials. • 44% of direct mail is never opened. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. ” ( Earnest Agency ).

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products. Hockey-stick traffic growth! Ah-yes!

B2B Marketing Trends for 2016

website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. video traffic accounts for more than half of mobile internet traffic, so it's. and Twitter followers. customer/stakeholder goals of my company, and what do I need to make. B2B Marketing. Look for.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  Inbound marketing agency Click Brands does an outstanding job of balancing their own content promotion with a high ratio of sharing other people’s work, and engagement: 2. Reach Your Tipping Point. Post Often.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. Then, as my company scaled and I couldn’t do it all on my own, I had teammates do it — but they hated it. Traffic stats, reach, penetration, popularity, and clout of the blogs and bloggers would be ideal.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Earnest Agency ). 4. Which social network sends the largest share of website traffic?

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When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys. MarsCuriosity: “Best. Road Trip.

How to REALLY Increase B2B Blog Traffic

delicious b2bmarketing

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic. Definitely a nice way to boost traffic.

B2B Marketing Trends for 2016

website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. video traffic accounts for more than half of mobile internet traffic, so it's. and Twitter followers. customer/stakeholder goals of my company, and what do I need to make. B2B Marketing. Look for.

15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Twitter offers a peek into the minds of industry leaders, allowing you to see what they are reading, sharing, and thinking about any topic, at any given time. Jay Baer’s Twitter header image declares “Content is fire. obE8oTe0xY.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time. The Best Twitter Hashtags. 1) #tweetfromtheseat, Charmin. They engaged with their Twitter audience.

What It's Like Growing an Inbound Company Culture

Hubspot

And that shift in mentality is a cultural shift within your company. Then, you can get people excited about the measurable stuff, like when your website traffic increases by 7%. With those metrics, they can see their own impact on the company''s bottom line. Tiffany Sauder is President of Element Three, an inbound marketing agency based in Indianapolis, IN. That’s it?”.

29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

Starting Without A Vision. 1) Focusing On The Wrong Audience: Sometimes your audience isn’t the buyer of your products. I’ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 2) “I” Focused: Remember, social business is not about YOU. They will quickly become the #1 source of traffic for your blog. Period.

When Social Media Hurts

Haley Marketing

It’s an awesome tool for strengthening your brand, engaging with your target audiences, and driving targeted traffic to your website. It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company. Having company profiles you do not update regularly can discourage visitors. Is that enough?

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing. Jackson Coffee Company Consistently Beats Corporate Giants With Email Marketing. What makes Jackson Coffee Company so special?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas.  In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award. Come and get it! Come and get it! World&#.  Seemed to go really well. Love Tech?

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

That's why I thought it'd be fun to hear about the companies out there that have nothing to do with the Super Bowl, but are still, somehow, getting a lot of attention as the big game approaches on Sunday. So let's take a look at eight companies that have newsjacked Super Bowl XLVII. Every year Mullen, an advertising agency in Boston, hosts what they call the Brand Bowl.

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter. But what if you don’t want to keep ignoring Twitter? The topic tonight is “B2B & Twitter.” Or Does It? Great!

14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

Hubspot

The folks at German agency Jung von Matt/Elbe designed this seagull drone to squirt Nivea Kids Sunscreen onto unsuspecting children on the beach. When Swiss chocolate company Milka launched in France, they turned to Paris-based agency Buzzman to devise a unique way to introduce their product to the French people. This Twitter-powered metronome is a good start. 12) Paqui.

See What Content Marketing Success Truly Looks Like

Junta 42

Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Starting with its signature magazine — the biggest, fully paid for, food title in the United Kingdom — the company delivers well-balanced recipe features that are tested by some of the U.K.’s The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest.

Is Social Media Wasted on PR Agencies?

The Point

But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. enhance company’s image by delivering insight to key online communities. promote company’s approach to [company’s technology & product category]. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * use targeted, insightful content to attract and engage with qualified prospects.

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LinkedIn Company Page Checklist for B2B Marketing

B2B Ideas @ Work

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. on your personal profile, your company site must be the same.

Take Your Web Traffic Into Your Own Hands

Marketri

According to inbound marketing agency Kuno Creative , a page should contain no fewer than 250 and no more than 1,000 for optimal search engine results. Blogging: Although blogging is one component of content marketing, it’s so integral to growing Web traffic that I think it warrants its own separate point. The New Rules of Search Engines. Google loves this.

What is Social Media Marketing?

Biznology

have been putting together my company’s capabilities deck and have really had to think about this very carefully. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website. Like this post?

One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)

WindMill Networking

With all of the buzz around Pinterest , and the near-addict like dependence on Facebook , there is one social network that gets little love from businesses that use WordPress – Twitter.  Editor’s note: Twitter drives more traffic to this website than any other social network! But We Do Promote Our Content On Twitter! Twitter WordPress PluginsDisagree?

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Today, the company boasts more than 800 million daily users, with nearly two-thirds of small businesses using Facebook for marketing purposes. New social networks are born every day. Let's get to it.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies made progress by honing their digital content to be more beautiful, shareable, and easier to digest. Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. As far as we know, Twitter should be slowly rolling out the UI update to users.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. You can encourage people to share your blog with their friends and followers, a proven technique for improving traffic, subscribers, and sales leads, by including both a sub-head as well as action-oriented text above the icons. Take a hard look at your sidebar.

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Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

Hubspot Research recently shared website traffic source data covering a period from January 2014 through May 2015 showing the referring sources for both their B2B and B2C customers. Email for both company types showed the least results. Should Canada Get Top Marks as Country of Choice for Relocating Companies? “ Twitter Lags in Brand Post Interaction Rates.

SMB 2

Are you a social media forager?

Biznology

There is nothing at all wrong with foraging, especially if your needs are modest and you’re only providing for yourself or your nuclear family ; however, it doesn’t scale well, especially if you’re part of a larger agency or if you’re the social media marketing rep for even a small business. And you surely won’t starve foraging. You’ll always be fed.

How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. After years of working with thousands of customers, we've got a pretty good picture of what a high performing inbound marketing team might look like across a variety of company sizes. GREAT!

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