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The Current State of Email Marketing for Agencies

Sharpspring

When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Let’s dig into what we found. Challenges.

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Do You Really Need an Agency for SEO or Link Building?

seo.co

Whether your hire an agency or bring your SEO service in-house is a business question you will have to answer. But make no doubt about it: even Fortune 100 companies with large, best-in-class in-house SEOs can still benefit from an outside agency team: Agencies can help you scale faster. The Fear of Hiring an SEO Agency.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms.

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Career Advice for a Young Marketer

The Point

Work for an agency. At some point early in your career, work for an agency. One of my very few career regrets is not experiencing agency life early on. Agency life can be intense: the wins feel better, and the failures hit harder. Take a sales training class if your company offers one. You’ll wear more hats.

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5 Tips for Using Social Media in Government

Spiralytics

According to a study , almost all Philippine government agencies have included social media use in their communication plans. Philippine government line agencies continue to maximize this opportunity by strategically integrating social media into their respective communication campaigns.

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Becoming & Hiring a Content Writer in the Philippines

Spiralytics

Steps to Start Content Writing Take writing classes – If you don’t have formal education in English or communications, you can make up for it by enrolling in writing workshops and courses. There are tons of free and paid online classes that can enhance your writing proficiency. Ready to start your content writing journey?

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BBN expands with four new partner agencies

Integrated B2B

Recent new partnerships in the last 12 months see B2B agency BBN expand its geographical footprint into 27 countries worldwide. BBN continues its global expansion in B2B marketing by announcing the appointment of four new member agencies in the last 12 months. ImpactM was established in 2010 as a channel marketing agency for IBM.