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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Take the time to look at top businesses and influencers in your industry. Leave a trail to your videos around your site with thumbnails and links promoting them. Determine Your Goal. Make It Social.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. There are a variety of reasons why your business should blog.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each). All rights reserved.

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The Ultimate Guide to TV Ads

Hubspot

Some brands were bold, such as Winston Cigarettes using the G-rated Flintstones characters to promote their products. Folgers featured a married, suburban couple to promote their coffee. Penetration is the number of households who own a TV or subscribe to cable. Placing an advertisement on TV might not be for every business.

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A B2B marketing guide (and how to be successful)

Choozle

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions. But this isn’t black and white.

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34 Blog Examples To Unlock Creative Ideas For Your Own Blog

CoSchedule

Download Now Marketing & Business Blog Examples 1. Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. Their blog covers a broad range of topics related to business, marketing, and the Web. Share what you learn.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Claim and verify your Google Business Profile. Reviews are another signal to Google that your business is trustworthy and reputable.