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How a Marketing Agency Can Help Align Sales and Marketing Goals

SmartBug Media

From tried-and-true business processes to implementing new business software, your company can be challenged when aligning marketing and sales goals. If you think your marketing and sales goals need to be aligned, here is how a marketing agency may be able to help you out. When is a lead ready to be handed-off to sales?

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget.

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5 Marketing Strategies to Help Grow Your Agency Retainer Business

Benchmark Email

Long-term clients are the bread and butter of a successful marketing agency. While it’s certainly a good idea to always be working on ways to bring in new business, it’s those long-term clients who are going to help you build a strong and sustainable portfolio — especially if you’re running a small or mid-size firm.…

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How are digital agencies helping marketers transform in 2022?

Martech

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. For instance, 86% of agency pros surveyed said their agency added a new offering for clients.

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How B2B Agencies are Helping Companies to Boost their Business

Valasys

To stand out in traffic and grab the attention of prospective customers, companies tend to hire a B2B marketing agency. The B2B marketing agency assists companies (usually B2C companies) to take a key business decision in order to promote their brands and products. How does a B2B agency function?

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#AgencyLife in the new year: 6 client retention strategies to help your agency grow

Sprout Social

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. Balance flexibility and stability.

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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.” It’s so much more than posting.

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