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The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter. The transition has already begun.

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6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? But there’s a good reason for it.

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Super Bowl commercials and strategies to watch for

Martech

I think the agencies got it right this year,” said Frank. A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).” Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar.

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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The complete history of CTV advertising

illumin

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s. Follow @illuminHQ Is CTV part of your marketing mix?

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LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

We are pleased to further assist the publishers, agencies, and brands that Triton works with in measuring the efficacy of their advertising and to see how their podcast advertising ranks among other advertising channels,” said AJ Brown, CEO and co-founder of LeadsRx. “We Connect with LeadsRx on Twitter , LinkedIn and Facebook.

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Rain the Growth Agency Secures Mercari as Presenting Sponsor of SHAQ Bowl Pre-game Extravaganza

Rain: The Growth Agency

Independent, direct-to-consumer advertising agency Rain the Growth Agency has aligned its client Mercari , the popular online marketplace that connects millions of people across the U.S. Mercari has also committed to airing a spot within the televised broadcast of the Big Game.