Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#.

Social Media 100

Social Media Social Marketing Media Planning 100

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. Here are this years’ top social media trends. It is one of the biggest changes to social media this year. Twitter Live. Brand new to the video market is Twitter.

Social Media 49

Social Media Trends Media Broadcasting 49

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 billion active users , and 700 million using the Facebook mobile messaging app alone.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find a social media guru to add to our team?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 12, 2013

Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. The Vine billboard ad was designed to promote a weekly #DunkinReplay Vine that would appear on Dunkin’ Donuts’ social media channels during Monday Night Football. Are you ready for some football?

Broadcasting 123

Broadcasting Paid Search Agency Ads Advertising Agencies 123

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Scoop.it

AUGUST 4, 2022

As we can see from the data above, 2020 unsurprisingly saw eCommerce, social media, and online video activity rise significantly as global lockdowns led to widespread interruption across virtually all customer-facing industries. Elsewhere, it was found that just 48% of people trusted government agency websites.

Curation 74

Curation Brand Identity Branding Paid Search Agency 74

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

MLT Creative

JANUARY 20, 2011

Just in time for 2011, here are 11 uses for Twitter for B2B marketing: Post links to your website, blog, e-newsletter or anything else digital on your Twitter account. Add a link to your company’s Twitter account to all digital communications. Participate in Twitter chats to meet new like-minded peers and prospects.

Twitter 40

Twitter Advertising Agencies Peer-to-peer Social Media 40

KoMarketing Associates

SEPTEMBER 28, 2016

Session Details : The key to success is to create a continuous feedback loop between search, social and content. That content can then be shared on social media channels. What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Hubspot

JULY 24, 2020

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Companies leverage agencies like Erba to produce professional, effective campaigns. What is a creative agency?

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Biznology

JANUARY 5, 2016

Should other agencies follow suit? In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

EMagine B2B Blog

AUGUST 27, 2018

We created the #emaginedifference so you can see why our agency is unlike any other. Join us on: YouTube , LinkedIn , Facebook , Twitter and Instagram today. With every milestone your company achieves, we’re right there, ready to share and broadcast your incredible accomplishments via our social networks.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Marketing Management Broadcasting 52

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Convince & Convert

NOVEMBER 12, 2014

That team, in effect an in-house agency who rarely uses external vendors, produces several hundred videos per year. The videos include everything from a series of in-house concerts aired on broadcast TV both in the U.S. 142K followers on Twitter. and partner networks around the world). 260K+ YouTube subscribers. surround sound.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Kevin Hunt, General Mills.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Studies conducted by Sharad Goel and Ashton Anderson of Stanford University and Jake Hofman and Duncan Watts of Microsoft Research, have debunked much of what we thought we knew about ‘viral media’.

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Source: Twitter. A scalable approach.

Hubspot 85

Hubspot Enterprise Management Advertising Agencies Paid Search Agency 85

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

SpotMe Blog

JUNE 13, 2023

Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

LeadsRX

JULY 13, 2021

Aspire Education relied on a RMS’s radio campaign and LeadsRx attribution technology to measure the success of its Zukunftsmillion.jetzt campaign which included display advertising and social media campaigns. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Biznology

NOVEMBER 26, 2013

Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Why then, is it so controversial in Social Media.

Communities 80

Communities Work Management Marketing Management Social Media 80

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Navicure turned to its demand generation agency, Spear Marketing Group , for help. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks. The one I choose was a digital agency, and it just fit. Food is important. Many say I’m cheap.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Envy

MARCH 11, 2019

Twitter: @nakedsecurity. Twitter: @TrialByTruth. Twitter: @J4vv4D. Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. Twitter: @briankrebs. Twitter: @DarkReading.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. About Digilant.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

B2B Marketing Savvy

JULY 23, 2009

Popular Posts: Creative Brief: Who Needs Them? Twitter Branding Hijacking Email Scoop: SavvyB2B@gmail.com. two canyons over , but Twitter’s role (or a yet-to-be invented Twitter look-alike) has the potential to unite community as television media one did but can no longer hope to accomplish.

Twitter 40

Twitter Television marketing PR Social Networks 40

Hubspot

OCTOBER 6, 2016

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Data from The Agency Pricing & Financials Report. 1) Blogging.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

Lake One

MAY 23, 2019

The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. Some of these strategies include SEO, content marketing, blogs, social media, webinars, online courses, events, and more.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Vidyard

JANUARY 8, 2015

David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. We Love David On: Twitter @DavidMurdico. Jump on it! His author page is here. I know, I know.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92