Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

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Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Blogger Long Tail Marketing Outreach PR 80

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

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Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. It could be a trend for other agencies to follow or it could be a marketing ploy. Others not so much.

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Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 25, 2017

So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

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Blogger Outreach Wikipedia PR 80

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Brands and agencies will have to adapt. Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. Reasonable enough, right?

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Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. there was Abraham Harrison , my first digital PR agency. The RFP was for a year’s social media strategy consulting. 50’s a fail. Before Gerr.is

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Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website. 2) Outreach platform.

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Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.

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Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam? Start small and grow to make blogger outreach work for you.

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Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

JANUARY 5, 2016

Should other agencies follow suit? Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast. Will this help or hinder the growth of the category?

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Work Management Marketing Management Skype Public Relations 80

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Social Media Press Releases and Blogger Outreach.

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PR Tools Tips Blogger 100

Onalytica B2B

FEBRUARY 20, 2017

For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. He’s the CEO of the largest privately owned PR agency in the world. Or how can you be sure you’ve covered all angles?

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PR First-Mover Advantage Blogger Advertising Agencies 170

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

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PR Blogger Outreach Best Practices 100

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. The Hoffman Agency. LT Public Relations. Stand Agency. WPR Agency.

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Optinmonster

DECEMBER 21, 2023

These public relations (PR) firms let you publish press releases online. These agencies have partnerships with thousands of media outlets across the world. Elon Musk (@elonmusk) July 27, 2019 Collaborate with Influencers and Bloggers Roping in influencers and bloggers in your niche can have a huge impact on your product launch.

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Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. It had been pitched as a “get acquainted” call.

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PR Public Relations Paid Search Agency Blogger 80

Hubspot

MAY 2, 2019

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. In a nutshell, the blog was fake.

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Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: SEOs, agencies, content marketers, and digital marketing generalists. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KEO Marketing

MAY 31, 2016

Quality public relations is one of the best methods to build your company reputation and establish thought leadership and it shouldn’t be taken lightly. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology. Don’t send stories about your personnel.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

B2B Marketing Traction

NOVEMBER 23, 2010

For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. In a sense the need businesses have for marketing is less for an ad agency and more for a public relations firm model.

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Paid Search Agency Trends Work Management Marketing Management 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. One of the first conversations I have with partner agencies is about divvying up influencers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

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PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 25, 2011

It’s a first-class operation, dedicated to teaching small and medium sized “traditional&# agencies how to understand and profit from “digital&# marketing. It’s the biggest conference in the world of public relations, with dozens of sessions covering every aspect of the industry.

Social Media 127

Social Media Media Blogger Co-Registration 127

The Effective Marketer

JANUARY 7, 2011

If you come from the agency side, you are used to a certain format. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

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Creativity Planning Work Management Marketing Management 100

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. All the writers I know are experiencing an identity crisis. I’m currently a technology editor at a media company.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Hubspot

JUNE 2, 2011

Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. Blogger outreach. Blogger Outreach. Build a relationship with bloggers first (don't pitch first) and you'll start to understand what you can do for them and what they will respond to. Building a customer base.

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Blogger Social Media Outreach Media 28

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

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Social Media Paid Content Media Advertising Agencies 153

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. Joanna is Chief Marketing Officer of ClassPass , a tech advisor, and blogger at Entrepreneur.com, MarketingLand.com , and JoannaLord.com. Yael is the partner and CEO of Re:Tech , a speaker, and a blogger. Christina Rice @CRicePR.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

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Paid Search Agency Blogger Advertising Agencies PR 117