Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. there was Abraham Harrison , my first digital PR agency. The RFP was for a year’s social media strategy consulting. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

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Blogger Outreach Wikipedia PR 80

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website. 2) Outreach platform.

Link Building 105

Link Building Work Management Marketing Management Service 105

Biznology

JANUARY 3, 2012

Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Start small and grow to make blogger outreach work for you. Where do you fit on that?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Onalytica B2B

FEBRUARY 20, 2017

For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. He’s the CEO of the largest privately owned PR agency in the world. Who’s the most influential person in that field?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. It had been pitched as a “get acquainted” call.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It Might Be Personal. The relationship graveyard is full of missed connections. Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Magazine writing may or may not be more interesting or fulfilling, depending on the person. But is it more desirable?

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. Benefits and Concerns of Earned Media. Metro Area. So it pays to be prepared.

Work Management 48

Work Management Marketing Management Service Media 48

Hubspot

JUNE 2, 2011

Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. Blogger outreach. You want to capture that person from social media and get them into your marketing funnel by getting them to give you permission to talk to them in their inbox. Blogger Outreach.

Blogger 28

Blogger Social Media Outreach Media 28

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Walker Sands

NOVEMBER 19, 2020

Many of the bloggers and influencers I follow have been conducting casual surveys of their readers to ask, “Should I continue sharing my usual content? I realized that I’m mostly touched and inspired when brands respond in ways that touch on three key values: helpful, personal, and purposeful. Or do I pause because of COVID?”

Media 52

Media PR Paid Search Agency Advertising Agencies 52

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. I want authentic coverage for my client that hits on a personal note with actual people. was as easy as two letters: PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience. Will that open it?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

FEBRUARY 28, 2011

Navy. • Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency. • Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services. • Sonny Gill – Online Marketing and Social Media Strategist at DeVry University.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. Is this the future of agencies? With JaneNation, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

AUGUST 2, 2012

It also sets a weird standard of what you should be doing as a marketer or a customer service person, because it’s kind of setting this weird precedent of a grand gesture that, you’re correct, does not scale and is not sort of the normal day- to-day that people quite frankly want or expect. Eric : Well said. It’s like no.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. You are becoming one of my favourite bloggers! Because the real advantage email has over social is data.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

We measure it (personally and professionally) quantitatively not qualitatively. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity. It's… well… *mostly* a mass media so far.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers. It’s recognition.

Blogger 150

Blogger Outreach PR Paid Search Agency 150

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Even though ‘social media’ campaigns are a large part of our agency business, we always push the client and ask ‘Why?’

Social Media 100

Social Media Planning Work Management Social Marketing 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Booth-related Services.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

FEBRUARY 19, 2010

Personally, I did not find it helpful, although the concept holds promise. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs. Ive founded 5 companies, and spent 15 years running digital marketing agencies. This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115