Exo B2B

OCTOBER 10, 2023

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). And that’s where his conference took a completely different turn.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Heinz Marketing

MARCH 7, 2022

Differentiating yourself by becoming more authentically “human” A manager’s perspective on autonomy and agency in the business. You know, learning to connect and be curious and not just robotic in the way you interact with others really becomes critical. Andy: Right. They will be more fulfilled in the work.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. B2B sales deals require more interactions than ever. That’s up from 17 interactions in 2019.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here. For the reasons you’ve listed here.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Thanks so much for that feedback.

Social Media 157

Social Media Media Paid Content Work Management 157

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. But it’s not enough just to support bloggers. Some definitions are more complete than others. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40