Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You can find a list of academic journals at Jstor.org.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For clients, these are characteristics you may want to look for when bringing in a new agency or consultant.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. How Often Should You Blog? Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Ever since they applied this approach to their blog-focused content, they saw a 450% increase in organic traffic. And how can you apply them to your own business to maximize your ROI? Not convinced?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Albert

AUGUST 24, 2018

How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. The Times is only one of the many publishers , agencies, and brands who have begun to recognize programmatic as the de facto channel for the buying and selling of ad inventory. by Noa Segall. Head of Search & Display Data Research.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6: 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? Alright, now the list. Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

FEBRUARY 3, 2021

There are always pros and cons to in-house vs. outsourced decisions, but we believe strongly that a content marketing agency like ours can deliver more return for every dollar you invest. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. 3 Ways to Build a Better Agency-Client Relationship. Another great article as it provides insights from both the client and agency perspective on problem solving.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. By working with an agency that specializes in SEO, your company can rank for keywords that engage your audience.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Publishing Too Little Content or Too Infrequently. Publishing a little bit of content won’t make a noticeable impact either, even if it’s quality material. When it comes to publishing content, consistency is key. Video Source: Yoast.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

NOVEMBER 28, 2022

What was lacking, however, was a solid SEO strategy and consistently published content to go with it. RevBoss did publish content sometimes, but it needed to happen more frequently and intentionally than it was at the time. Hiring an agency is an investment — one you want to be sure will bring in the ROI you expect.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. The first step to understanding how much you should pay for a blog post is understanding exactly what you need. The Intent of Your Blog Posts. agency, contractor, etc.).

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

The Lead Agency

JULY 13, 2020

77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods.

Generation 112

Generation Paid Search Agency B2B Sales Custom Publishing 112

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. This feature helps our users conduct campaigns and monitor results.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.),

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are. The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After all that work, though, the idea of handing your post off to another site to publish instead of sharing it on your own doesn’t exactly sound too thrilling. The Benefits of Guest Blogging. The example below shows how this author is promoting a digital agency.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

The Point

DECEMBER 5, 2023

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies can help build a successful strategy for this. A good agency can help build your audience. Source: Statista.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). Affiliate sales support independent publishing.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Affiliate sales support independent publishing. Social media managers who work as freelancers or for agencies also earn slightly more on average than corporate social media marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

ClearVoice

APRIL 28, 2022

times as much traffic as those that publish zero to four times per month. Bring expertise in blogging, SEO, and what kind of content resonates with readers. blogging #contentmarketing Click To Tweet. Is it better to hire a ghostwriter or write blogs yourself? Benefits of working with ghostwriters. Find out here!

Work Management 59

Work Management Marketing Management Paid Search Agency High Quality Lead 59

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Marketing Insider Group

AUGUST 26, 2020

Those numbers can give you a reasonable expectation of what percentage of your blog visitors will convert. If you don’t have the resources in-house to create your content, you’ll need to outsource to a content marketing agency. Look at the results each agency has achieved, as well as what industries they specialize in.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Read the QuickBooks blog. Once a week?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. There’s much more in this extensive study, from how budget and strategy trends vary across B2B, B2C, and agency marketing, to deep dives into content and social media strategy for the coming year.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

BenchmarkONE

JULY 8, 2020

There are a lot of advantages to having a company blog. But to get to a point where your audience relies on and looks forward to reading your blog content requires taking specific steps and a bullet-proof strategy. You can’t just publish an article here and there and expect to see success. Establish Blog Guidelines.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Handing this off to an agency makes the process more efficient, freeing you to focus on more strategic tasks.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77