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HubSpot Tip: How to Use Property-based Workflows to Delight Your Customers

SmartBug Media

It’s a groovy chameleon tool that allows you to automate and trigger a series of actions efficiently and personally in every step of your business. You can use HubSpot’s workflow automation tool in a few different ways to start delighting your prospects before they are even customers. What’s a HubSpot workflow, you may ask?

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6 valuable tips to improve your B2B tradeshow marketing

The Lead Agency

Strengthen your presence with your best people Your people are your greatest marketing tools on the day of the trade show. Nurture trade show leads with follow up Post-show activities are just as crucial as pre-show planning. Make sure that you have a viable way of capturing leads gained from the trade show.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Your roadmap is your compass for reaching your destination, and at my agency, we take a strategy-first approach. It shows you the longevity of blogging.)

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

In fact, when we looked at our internal data of 28,304 tests with our tool, along with conversations with expert testing agencies, we found that most companies only find 1 winner out of every 10 tests, while agencies will usually see 1 winner out of every 4. Verify Your Tool Accuracy. Now, most people miss this.

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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. That’s why emails come in second as the content most produced by marketers , right behind blogs. Create lead capture content.

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Marketing Automation Tips : How to Make the Most of Your Software!

LeadSquared

To help you put this nugget of wisdom to good use, here are 7 actionable marketing automation tips to get the most out of your software : 1) Experiment different channels. A marketing automation platform can help you automate nearly every channel of lead capture. 2) Engage with active and inactive leads.

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8 Things Your B2B Website Needs

The Lead Agency

In this article we are going to give you eight pragmatic strategies to optimise your website, and turn it into a premium lead generation tool. For more tips as to how to shape your own value proposition, we recommend you read How to Write a Valuable B2B Value Proposition. Setup Lead Acquisition and Lead Capture Tools.