B2B Marketing Insights - WE

JUNE 29, 2018

So if you still need direction, maybe our positioning statement can help: WE•DO is a B2B marketing agency for small businesses that need to outsource their marketing efforts. You don’t want to have to call your web designer every time you need to make a text edit or post a new blog post. LinkedIn Advertising. Brand Lexicon.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . That said, metrics like clicks, opens, visits, lead creation, etc. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. Inbound Marketing Agency | Managing Director. . . Brian Hansford. Adam Rowles.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

MAY 18, 2022

That's where a lead gen digital agency can help. In this post, we'll not only provide a curated list of the top 5 lead gen agencies, but also the benefits of hiring such a company and how to choose the right one for your brand's goals. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency?

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Webbiquity

JULY 24, 2018

special functionality for marketing agencies, e.g., client approval workflow ( Planable ). Though Google+ sometimes gets less respect than other top social networks, it remains the 12th-largest social media site globally in terms of monthly active users—ahead of LinkedIn, and just behind Flickr and Tumblr.

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Single Grain

APRIL 1, 2020

If there are none geared towards lead generation, you should definitely add better ones to maximize conversions. In case you’re lacking design ideas, I highly recommend checking out this post that has a great collection of lead-capturing forms: Step 2. Check to see what kind of traffic sources are bringing you the best leads.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. Channel Partner Marketing The Channel Agency — Purechannels Carahsoft, in collaboration with The Channel Agency — Purechannels, successfully generated leads for three U.S.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Optinmonster

APRIL 27, 2020

Pre-sell pages are interesting because they’re a combination of two different types of content: a blog post and a sales page (which we’ll cover next). When it comes to growing your email list, there’s simply no better tool than OptinMonster : OptinMonster is more than just a lead capture software.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

SalesIntel

AUGUST 29, 2023

We created a blog explaining SalesIntel and the top 12 SalesIntel competitors in 2023. This platform’s key features include accurate email and contact data provision, along with a LinkedIn integration that facilitates access to additional insights from users’ LinkedIn profiles. We knew what lists we needed.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Single Grain

SEPTEMBER 22, 2022

Lead generation tools help you nurture and convert them into paying customers. Each lead generation software works differently depending on the channels they generate potential customers from, such as landing pages, social media (particularly LinkedIn for B2B leads) and email. Capture emails and other information.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Outgrow

DECEMBER 3, 2019

This blog is an interactive content case study about how Outgrow helped Conversion Formula increase their client conversion rates by 11%. Conversion Formula is a company that offers lead generation solutions for senior living and care communities. They promoted the calculator in part of their service that they offer through LinkedIn.

Outgrow 66

Outgrow Case Study Case Studies Conversion Rate 66

SalesIntel

JUNE 6, 2023

Blogging and gated content (like eBooks or whitepapers that can be downloaded in exchange for the user’s email) are excellent lead sources. Event marketing is an excellent source of qualified leads. But again, social media leads can take a lot of work to track, especially if you use multiple platforms.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Valasys

DECEMBER 20, 2019

According to a blog by Alexa, targeting is one of the most crucial parts of marketing. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%. The results were hyper-personalized & shareable prompting entire agencies & marketing departments to get involved.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Convert

FEBRUARY 22, 2022

Say you have a lead capture page and the layout you use works well for one page. What if you’re an agency with multiple clients in similar niches? Insights and wins from one company could lead to ideas and designs that may work for your other clients also…. Drip Agency did exactly this with 2 of their clients.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

LeadSquared

APRIL 5, 2016

How is the goal of lead capturing and transaction based, different? Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. LinkedIn and Twitter are highest in terms of lead gen cost.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? The type of content you choose to create can exist in many formats: Blog Posts. Sponsored LinkedIn Updated. We don’t blame you. Social Media. Email Campaigns.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Sprout Social

JUNE 3, 2021

Lead enrichment tools. Landing page and lead capture tools. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence. The platform also works brilliantly for prospecting on LinkedIn by pulling social data on decision-makers, too.

Budget Programs 145

Budget Programs Work Management Marketing Management Tools 145

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Acoustic also powers digital experiences through a built-in headless CMS. Dotdigital.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

SnapApp

JANUARY 30, 2018

37% of Marketers Think Visual Content is the Most Important — More Important than Blogging. . 37% of marketers believe visual content is more important than blogging, which proves the effectiveness of their results. . . . Solves a key pain point for your customers (“The anatomy of a perfect blog post”). Your target?

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125