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KoMarketing Associates

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. What AdWords’ Exact Match Keyword Update Means for You. We had to develop and re-organize my keyword match types and the negatives keywords associated with them.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. You will notice that three of our most impactful blog posts focused on the Chinese market. KoMarketing’s Top 10 Posts of 2017.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. According to recent industry data , about 12% of keywords (U.S.) Does Keyword Density on a Page Impact Rankings?

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An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Working in an agency setting requires the ability to wear many hats and learn quickly. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. Once a list of keywords has been identified, enter some search queries to see if news results appear.

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start.

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B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

Online Marketing Manager, Kristen Danckert set us up with: “Having a fundamental understanding of who your key buyers are will help you target the right publications for lead generation, build a comprehensive keyword strategy, and create relevant content. I have found a lot of webpages and blogs are guilty of misrepresenting data.