Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? There is something to be said about monitoring twitter for brand & keywords as part of your marketing strategy. Twitter is primarily about engagement. First thing.is MORE >>

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter Tips, Tactics and Techniques. MORE >>

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. One of @ b2bmagazine ’s top B2B agencies. link]. MORE >>

Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. And what of Twitter’s “fuzzy math&# ?  T he recent Harvard study (6/09) is worth the read…  Separately, I did find one reach/impression benchmark for Twitter.  It suggests that Twitter reach calculations should be in the 10-12%:   of a follower list;  CTR  1-4%  I can’t vouch for the research or conclusions, but it’s a starting point.  Big brand If content is “king”, relevancy is “queen”.  MORE >>

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. MORE >>