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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Some agencies are using none of the marketing techniques listed above.

Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. Invest. Language.

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. Influencer mentions/shares • Share of voice • Share of search • Top keywords • Content citation/syndication • Avg. Identify keywords with the greatest search. What partners or agencies do you use to amplify successful content across these channels. resources Blog, social, email Google Analytics, biannual.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. People.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. One of @ b2bmagazine ’s top B2B agencies. Powerful.

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. I was installing a new personal consulting web site over the weekend and I was reminded of this. Image via CrunchBase. What is home?

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

25 Awesome Twitter Tips

B2Bbloggers

Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. For many B2Bs, Twitter is a mystery. When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing there, and then gave it all up only to start over from scratch? The blog stays.

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How to Build Your Twitter Following (for Free)

Marketing Action

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. Tweet often.

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.  It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Its primary clients were then, and still remain, digital marketing agencies. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Data can be exported to Excel, which is what many of Optify''s agency clients prefer.

B2B Marketing Trends for 2016

and Twitter followers. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. In his more than 20 years of b2b marketing experience on both the corporate and agency.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Syndication and blog directories. Fresh content.

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent

Writing a great blog involves doing many different things well. We wanted to know exactly what it takes to write a great blog, so we reached out to 29 experts and asked them this question: What are your top 3 must-follow rules for blog writing? We’ve listed all the responses below: Top 3 Must-Follow Rules for Blog Writing. BloggingAshley Faulkes. B. Bob Bly.

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Why Blogging Is More Important Than Ever

Marketing Action

Blogs. There are 500,000 new blog entries posted every day. Millions of companies are finding out why blogging matters now more than ever. Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Your Blog.).

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category.

B2B Marketing Trends for 2016

and Twitter followers. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. In his more than 20 years of b2b marketing experience on both the corporate and agency.

7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Click “Add” to add feed to your curated dashboard. 2) Follow Trade Show Blogs.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. Yet exactly how often to publish and what those posts should look like can vary tremendously by blog. But lots had changed on the Marketing blog since that test was run. We completely redesigned the entire blog. Our Metrics.

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

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Avoid These 5 SEO Faux Pas

Vertical Response

Stop keyword stuffing While it’s still important to include relevant search terms whenever it makes sense, remember that you’re writing for people , not just search engines. If your writing is filled with keywords just to attract search engines, will most likely turn off any real readers that make it to that content hoping for something of value. All rights reserved.

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B2B Marketing Trends for 2016

and Twitter followers. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. In his more than 20 years of b2b marketing experience on both the corporate and agency.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! Twitter Etiquette: 24 Guidelines to Tweet By. 31) Seth's Blog.

How to Use the New Twitter Archive to Analyze Your Marketing Tweets

Hubspot

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive. How to Access Your Twitter Archive.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

To that end, 94.7% of all marketers love blog posts about marketing statistics. What’s the average click-through rate of a link shared on Twitter?  won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn.

Blog so you can be taken completely out of context

Biznology

on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. daily basis online don't know that I am president of a digital agency. your sales channel needs to be contained not only in that blog post but. One of the biggest.

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! Twitter Etiquette: 24 Guidelines to Tweet By. 31) Seth's Blog.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. What I need is I need painfully-fresh and large lists of bloggers, each blog needing to be perfectly targeted to the clients’ products, services, news, location, restrictions, and needs. Tricky. Related articles.

Observations From an Intern: There’s Never a Dull Moment at a Digital Marketing Agency

Volacci

Fast forward two years and you can imagine how excited I am to be starting my internship at Volacci, a digital marketing agency in Austin, TX. On my first day at Volacci, I could already tell that working at a digital agency was going to be busy. For more of my thoughts on intern life, follow me on Twitter @EmilyCRodvold. I’ll also be blogging here every week.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers.

34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. •  Make email a key component. – Blogs (62%). Business Blogging Statistics and Facts.

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Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

7 Blogging Goals to Skyrocket Your Sales

Writtent

HubSpot’s Ginny Soskey states that “blogging willy-nilly is like going on a roadtrip without a destination or map to help you get there.”. While it’s critical to grow your website’s monthly visitors, a comprehensive view of the blogging goals that matter can help your brand grow faster than ever before. Increase Blog Subscribers. Comment on Other Blogs. Blog More Often.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Objectives differ.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Expert Tips for Measuring Social Media ROI by OMI Blog. How can you measure (or can you measure) social media ROI ?