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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. Check them out to add some new resources to your list! From technical skills to more trendy, interesting points, CMI has your back with their blog posts.

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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122
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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Experienced digital agencies (mentor) are offering knowledge to help content marketers outsmart search engines (enemy) to achieve page one ranking (reward).

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Think email newsletters, LinkedIn posts, or data reports. Most keywords in most industries are heavily contested.

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Seven Essential Digital Tactics for Fintech Marketing Our Agency Uses

Launch Marketing

Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue. For fintech companies, LinkedIn is a good place to start with Twitter a close second. Optimizing keywords is a big component of a solid SEO strategy.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time. Source: The Content Marketing Institute ).