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Agency Focus: How Content Marketing is Changing, & How to Measure It


Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. Neil Patel , co-founder of Crazy Egg, explains that peak time for sharing on Facebook is at 1:00 p.m.

Five Facebook Advertising Features You Haven’t Tried Yet


Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Its primary clients were then, and still remain, digital marketing agencies. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. The system can also create Facebook landing pages and track visitors to them.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

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The 26 Best WordPress Plugins


Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Showcase reviews: Blogging Wizard (Content), Cent Muruganandam. 21) NextGEN Facebook. 2) SumoMe.

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The future of Twitter is as a protected essential public utility


This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. CA: Facebook, Insta, and Snapchat can’t do the same thing that Twitter can do, all these years later. CA: Facebook and Instagram — and maybe also Snapchat and Pinterest — are better investments for brands. CA: Twitter isn’t going anywhere.

34 Compelling Content Marketing Stats and Facts


And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%). V3B Blog ). And use video. TopRank ).

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If you post it will they come?


So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. I work harder promoting my online content than I do writing the posts themselves.

5 Best Practices for B2B Corporate Blogging |


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers.

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. If the answer is “ yes ”, you need a dynamic business Facebook page. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. New to Facebook for business? 10 ways to get more from Facebook. Boost your SEO.

Peer Reviews With a Difference

Paul Gillin

That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine. If you’re logged into Facebook, you can also view private conversations among your own friends.

The 29 Best Web Analytics Tools


Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Monitoring), Hunter & Bard, iMedia Connection, Marketing Insider Group, MarketingLand, Online Marketing Institute, RazorSocial (Analytics), RazorSocial (Technology), RazorSocial (World), Robbie Richards, SmartBug Media, SnapApp, Social Media Examiner, StoreYa Blog. ” — Blogging Wizard (Analytics).

The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google


This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. So on December 4, 2014, we launched Agency Post on the HubSpot domain. In the end, I didn't destroy Agency Post.

Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture. Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) Or not.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. Zillions of blog posts. You don’t have to hire a PR agency to kiss the arses of the editors any more. 12 days ago I blogged about our (re)birth as a presence on Google. Come and get it! World&#.

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3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. There are several ways that companies should combine their digital and traditional efforts, but here are a few examples: A highway billboard directs customers who see it to a URL or landing page for that specific advertising campaign.

Trying GroupHigh for Blogger Outreach Campaigns


In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. What I need is I need painfully-fresh and large lists of bloggers, each blog needing to be perfectly targeted to the clients’ products, services, news, location, restrictions, and needs. Tricky. Related articles.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Working in an agency setting requires the ability to wear many hats and learn quickly. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Create unique URLs.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue. Focus on metrics beyond “likes” and “fans”.

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Growing Your Business…One Facebook Friend at a Time

WindMill Networking

Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. John has a great story to tell from the perspective of a seasoned Marketing Strategist who approached Facebook business strategy from a social perspective. Monetizing Facebook is not impossible. Not one said Facebook. That was enough for me.


The 17 Best Project Management Tools


It’s far more so in the more common situation today where team members include employees, contractors, and agencies, spread across multiple locations and even time zones. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. Showcase reviews: StoreYa Blog. StoreYa Blog. 1) JIRA Software.

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)


What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. And our social media presence is consistent from Facebook to YouTube.”. Click the search icon and you should see the URL (circled in red). Book club.

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With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. Something they call - Facebook Marketing Optimization.

Have You Tried Growth Hacking? Trust Us, You Want to Read This

KEO Marketing

Include relevant keywords in important areas of your site, like URL’s for example. Post social media links to your blog posts, near your brand name, on your “about us” page, etc. We suggest actions such as “like” or “comment” to see more growth on your Facebook page. As a leading B2B inbound marketing agency , KEO Marketing can help! Growth hacking may be the solution.

How to create social media metrics that matter

grow - Practical Marketing Solutions

I head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! There are two missions when running a blog and/or community: 1) attract new readers/users, and 2) make sure the existing audience comes back. posting an article name and URL) versus gaining peoples attention and getting them interested.

Stop the Insanity; A View on Social Media ROI for Lead Generation


I’m a former Media Director at an ad agency. If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Example: I’m on Facebook and engage in your brand (like a post). Facebook ads: $1,000.

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20 Expert LinkedIn Guides


Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”

25 Awesome LinkedIn Tips for B2B


Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Enjoy, Jeremy. B2B Blogger

13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

As Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed pointed out during the PRSA Digital Impact Conference, “Content is king but distribution is queen, and she wears the pants.” Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. For more design help, check out these blog posts. Like this blog post?

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Should a Blog be Part of Your Corporate Website or Stand on Its Own?


Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. This option should never be used for a corporate or business blog. by SEO Inc Blog.

You’re doing a terrible job with search and social


Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer. They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+. Want some proof?

Duplicate Content, Curation, and – What’s a Rel=Canonical?

Marketing Action

If you’re an active SEO practitioner, there are many duplicate content issues (such as URL parameters and session IDs, etc.) Site B wanted to share the biography with its readers, and asked for permission to publish it on the Site B blog. The copy was the same, but the blog post had a slightly different title, and its URL was different. Enter the URL you copied.

A Detailed Guide to Creating the Best Landing Page Images Ever


You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. It's easy to do, just put in the URL of your landing page and go: For your new images, you should always keep page performance in mind while creating the image. First, open an image file or URL using the “File” menu at the top of the screen.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Ahh, of course.

Quit looking for the easy solution and do your marketing job!

grow - Practical Marketing Solutions

Users are rejecting the Like button and unfollowing brands on Facebook. In October, Sean X Cummings blogged about the failure of QR codes. Instead, QR codes serve as a convoluted way to get to a website, when the faster way would be to just type the URL into your mobile browser. Your business, your blog, it doesn’t live in isolation. QR codes are failing.

Playing the online reputation shell game


Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection. How to Blog on Video Tutorial (