Agency Focus: How Content Marketing is Changing, & How to Measure It
JUNE 15, 2016
Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. Neil Patel , co-founder of Crazy Egg, explains that peak time for sharing on Facebook is at 1:00 p.m.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement.
Upgrade your lame agency website into your social media brand HQ
DECEMBER 4, 2012
At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. I was installing a new personal consulting web site over the weekend and I was reminded of this. Image via CrunchBase. What is home?
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.
7 Quick Ways to Curate Industry Content for Your Blog
MAY 13, 2014
Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content. Blogging Share your tips with us in the comments!
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B? link].
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%). Business Blogging Statistics and Facts.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers.
Definitive Guide to Planning a New Content Initiative
like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.
Facebook Breaks the Marketing Sound Barrier for Small Business
Blue Focus Marketing
NOVEMBER 21, 2011
How Facebook Can Make Your Small Business Soar. If the answer is “ yes ”, you need a dynamic business Facebook page. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. 1. New to Facebook for business? 10 ways to get more from Facebook. Boost your SEO.
Peer Reviews With a Difference
JUNE 3, 2014
That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine. If you’re logged into Facebook, you can also view private conversations among your own friends.
With Facebook Pages - Who needs a Website?
Buzz Marketing for Technology
MARCH 17, 2009
They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. Something they call - Facebook Marketing Optimization.
The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
APRIL 18, 2015
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. So on December 4, 2014, we launched Agency Post on the HubSpot domain. In the end, I didn't destroy Agency Post.
Growing Your Business…One Facebook Friend at a Time
MAY 25, 2010
Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. John’s success in Facebook is rooted on these same principles, that the core of doing business in social media is networking amongst people. Monetizing Facebook is not impossible. Not one said Facebook. That was enough for me. world wide web
3 Online Marketing Elements The B2B Organization Should Not Overlook
NOVEMBER 3, 2014
Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. There are several ways that companies should combine their digital and traditional efforts, but here are a few examples: A highway billboard directs customers who see it to a URL or landing page for that specific advertising campaign.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. Zillions of blog posts. You don’t have to hire a PR agency to kiss the arses of the editors any more. 12 days ago I blogged about our (re)birth as a presence on Google. Come and get it! World.
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. What I need is I need painfully-fresh and large lists of bloggers, each blog needing to be perfectly targeted to the clients’ products, services, news, location, restrictions, and needs. Tricky. Related articles.
B2B Social Media Marketing: Focus on leads, not likes
B2B Lead Generation Blog
AUGUST 19, 2012
Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue. Focus on metrics beyond “likes” and “fans”.
Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes
B2B Marketing Savvy
SEPTEMBER 30, 2009
When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture. Of course, headline writers and desk copy editors have faced down this challenge as any journalist can attest; but for most B2B marketers, it’s Twitter that drives home the need for being crisp, like never before. Welcome!
An Eight-Step Process for Creating Front-Page B2B Industry News
MAY 15, 2014
Working in an agency setting requires the ability to wear many hats and learn quickly. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. Create unique URLs. Content Marketing Search Engine Marketing Blog Search Engine Optimization B2B Industry News content marketing Research. Pulse.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. And our social media presence is consistent from Facebook to YouTube.”. Click the search icon and you should see the URL (circled in red). Book club.
You’re doing a terrible job with search and social
JANUARY 13, 2015
There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+. Very Positive Reputation On Blogs and Forums, etc. You’ve a Chequered Past. Want some proof?
Have You Tried Growth Hacking? Trust Us, You Want to Read This
MARCH 23, 2016
Include relevant keywords in important areas of your site, like URL’s for example. Post social media links to your blog posts, near your brand name, on your “about us” page, etc. We suggest actions such as “like” or “comment” to see more growth on your Facebook page. As a leading B2B inbound marketing agency , KEO Marketing can help! Growth hacking may be the solution.
How to create social media metrics that matter
grow - Practical Marketing Solutions
NOVEMBER 8, 2011
head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! There are two missions when running a blog and/or community: 1) attract new readers/users, and 2) make sure the existing audience comes back. posting an article name and URL) versus gaining peoples attention and getting them interested.
Duplicate Content, Curation, and – What’s a Rel=Canonical?
MAY 19, 2014
If you’re an active SEO practitioner, there are many duplicate content issues (such as URL parameters and session IDs, etc.) Site B wanted to share the biography with its readers, and asked for permission to publish it on the Site B blog. The copy was the same, but the blog post had a slightly different title, and its URL was different. Enter the URL you copied.
13 Easy-to-Use Tools for Creating Killer Visual Content
MARCH 4, 2015
As Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed pointed out during the PRSA Digital Impact Conference, “Content is king but distribution is queen, and she wears the pants.” Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. For more design help, check out these blog posts. Like this blog post?
20 Expert LinkedIn Guides
JULY 7, 2014
Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Enjoy, Jeremy. B2B Blogger
Stop the Insanity; A View on Social Media ROI for Lead Generation
APRIL 28, 2012
I’m a former Media Director at an ad agency. If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. To go further, do you calculate the ROI of networking? blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Facebook ads: $1,000. blog posts: $2,000.
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. It's easy to do, just put in the URL of your landing page and go: For your new images, you should always keep page performance in mind while creating the image. 4) Determining Image Dimensions. Facebook recommends images be at least 600 x 315px.
Playing the online reputation shell game
OCTOBER 1, 2013
Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection. How to Blog on WordPress.com Video Tutorial (socialmedia.biz).
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. Thirty-eight people both within IBM and its agencies were connection points between these activities. Photo credit: Wikipedia. could tell you how that works.
Should a Blog be Part of Your Corporate Website or Stand on Its Own?
AUGUST 30, 2010
Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. This option should never be used for a corporate or business blog. by SEO Inc Blog.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Ahh, of course.