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The Effective Marketer

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

If you come from the agency side, you are used to a certain format. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. Blog at WordPress.com. From the discussion thread I liked two presentations that were shared, posted below.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Thanks for reading the blog. That’s why you have experts (consultants, agencies, etc.)