really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. So many companies that appear to have their own internal social media teams — or even say that they do — actually have leaned very heavily on all the agencies I have owned and worked for. Having an agency or dedicated expert to facilitate action and follow-through is the best way. Blog posts, tweets, and page posts will descend to periodically and then to Ghost Town. Photo credit: edrabbit. MORE >>

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Any significant online news site pickups of the release are posted to Twitter (it’s okay to repeat news a few times on Twitter as not all of your followers will see all of your tweets, just don’t overdo this) and to social bookmarking sites. Since many (most?) Digg this! MORE >>

In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. When trying to promote your blog, search engines can be a powerful way to bring you new, relevant readers and subscribers. So with a little help from Ross Hudgens , I’ve put together this beginner’s SEO guide for bloggers.  sitewide keyword strategy helps you determine the emphasis of your blog. If you’re a landscape photography blogger, you’ll have a different set. Are you getting traffic from a motivational blogger? MORE >>

In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Unfortunately, publishing a blog is much easier than maintaining its growth. quick tour around the blogosphere offers ample evidence of how challenging business blogging can be. think it’s just plain ignorance of what’s required to keep a blog moving in the right direction. So, we’ll take a quick look at 29 reasons why business blog has stalled. They want to be led. MORE >>

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). This chat session was about Twitter for B2B Marketing. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? There is something to be said about monitoring twitter for brand & keywords as part of your marketing strategy. Twitter is primarily about engagement. Learn more here ). MORE >>