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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. For military bloggers, I need lists that are both American and also pro-military and pro-soldier. Tricky. And I need a lot of them.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogging is Hard. Groan.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. Twitter only gives me 140 characters!” Disclosed.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.

25 Awesome Twitter Tips

B2Bbloggers

Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. For many B2Bs, Twitter is a mystery. When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also blogs at Social Media Paige.

Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award

Blue Focus Marketing

2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. To nominate them, just enter their name, company, Twitter handle and reason you’re nominating. 2012 #Nifty50 Top Twitter Women.

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New Blogger Outreach Research Reveals Insights for Marketers

WindMill Networking

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. One of @ b2bmagazine ’s top B2B agencies. Blogger.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.  Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. What is it? Jennifer Aaker. aaker.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. People.

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. I was installing a new personal consulting web site over the weekend and I was reminded of this. Image via CrunchBase. What is home?

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing there, and then gave it all up only to start over from scratch? The blog stays.

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12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. Here are several of the best marketing-related Twitter accounts out there today. 1) Ann Handley.

Nobody can blog for you, but maybe they can blog WITH you

grow - Practical Marketing Solutions

When you deliver a product or a service — whether you are a solo practitioner or you run a company, agency, firm, or clinic — your prospective customers and clients need to trust you. Blogging is one way to build the kind of trust required to gain this kind of access to people’s lives. This could be you, another member of the team, or an external blog manager. 3.

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23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Guest Blogging Guides.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. 2011 #Nifty50 Top Twitter Men. billion.

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Blogger.” that advance the buying cycle: Founding member @savvy_b2b blog.”

Why you shouldn’t bring your social media (completely) in-house

Biznology

really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. So many companies that appear to have their own internal social media teams — or even say that they do — actually have leaned very heavily on all the agencies I have owned and worked for. Photo credit: edrabbit.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also blogs at Social Media Paige.

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent

Writing a great blog involves doing many different things well. We wanted to know exactly what it takes to write a great blog, so we reached out to 29 experts and asked them this question: What are your top 3 must-follow rules for blog writing? We’ve listed all the responses below: Top 3 Must-Follow Rules for Blog Writing. BloggingAshley Faulkes. B. Bob Bly.

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Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Syndication and blog directories. Fresh content. Social media.

Why Blogging Is More Important Than Ever

Marketing Action

Blogs. There are 500,000 new blog entries posted every day. Millions of companies are finding out why blogging matters now more than ever. Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Your Blog.).

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category.

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29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Unfortunately, publishing a blog is much easier than maintaining its growth. quick tour around the blogosphere offers ample evidence of how challenging business blogging can be. Period.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

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15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Twitter offers a peek into the minds of industry leaders, allowing you to see what they are reading, sharing, and thinking about any topic, at any given time. Jay Baer’s Twitter header image declares “Content is fire. obE8oTe0xY.

Social Media Influence Marketing: Why Include Blogs

WindMill Networking

In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible […]. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

How PR and Social Media Can Work Together

Webbiquity

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. Since many (most?)

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5 Things You Can’t Blog Successfully Without

Writtent

Blog successfully and you cam smile all the way to the bank. Bloggers like Michael Arrington rake in up to  $800,000 per month ! In order to achieve success, there are things every blogger must have – things you can’t blog without. If you’re just starting out with blogging, hopefully you will find this useful. 1. A What is the purpose of your blog?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. And she’s energetic and inspirational on Twitter.

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? The leading client in the poll as I write this blog? Cibo , a digital agency based in San Francisco, saw my tweet and responded as follows: @ NealSchaffer Interesting poll, a quick query of 5,000+ agency accounts and 1.5M+ tweets shows that HootSuite leads. Twitter

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s Think of it as Twitter-development. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

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