Is Technology Making Marketing Agencies Obsolete?
The Point
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology.
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