NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people. How boring.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people. How boring.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act.

RSS 100

RSS Paper Case Study Case Studies 100

EMagine B2B Blog

AUGUST 19, 2014

5) You Are Not Coming Up In The Search Engines: You should have a search engine/online marketing strategy in place. If you can’t do it yourself or don’t have the time, hire an expert or agency that specializes in SEO and online marketing with a proven track record and good customer testimonials.

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

B2B Marketing Savvy

AUGUST 20, 2009

If you like the read, please subscribe to my RSS feed. Scoopdog: So Kevin, as a quick introduction, you’ve blogged extensively on marketing leadership and have just recently returned to a familiar marketing/operations role, that of senior VP with a California start-up software venture. Kevin: Exactly.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

B2B Marketing Savvy

AUGUST 3, 2009

Enjoy the read, please subscribe to my RSS feed , or. Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? A more eloquent solution to this point came in an email the other day from a friend and Mac-user who writes a Marketing Strategy blog (thanx Kevin). Should be easy right?

Advertising Agencies 40

Advertising Agencies Public Relations PR RSS 40

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

OCTOBER 31, 2010

Give a boost to a marketing campaign? Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

B2B Marketing Savvy

JULY 30, 2009

Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Having worked on the Agency side and the Client side, I’ve both seen and sold the “smoke and mirror” aspect of advertising, creative initiatives and the typical outbound marketing campaigns.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

B2B Marketing Savvy

JULY 27, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg PR Media 40

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

MLT Creative

DECEMBER 20, 2010

I have a shelf filled with marketing, sales, PR, and design books in my B2B marketing office which I scan regularly, usually for reference on a specific topic. I read through my search columns for quick nuggets of knowledge, usually about B2B marketing. Get your B2B LinkedIn Toolkit.

RSS 40

RSS Advertising Agencies Inbound Marketing Paper 40

B2B Marketing Savvy

JULY 28, 2009

Seriously… have you staked out your brand/brand names in the hot new media real estate market? Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . Ping.fm : A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.)

Tools 40

Tools RSS Statistics Digg 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

B2B Marketing Savvy

AUGUST 17, 2009

If you like the read, please subscribe to my RSS feed. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Posted in Marcom for B2B. Tags: Marcom for B2B. etiquette for the majority of us 1.0’ers!

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. Virtually every b2b buying decision involves some level of research on the web.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps.

Social Media 115

Social Media Media Paid Search Agency PR 115

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

MLT Creative

MAY 25, 2011

” As Internet marketers, we have access to a tool that can elicit a similarly obsessive diligence about earning a good website grade. Conversion: RSS feed subscriptions, conversion forms. For some extra study, I recommend adding Inbound Marketing to your reference library. Analysis: traffic rank, score summary.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Marketing Insider Group

OCTOBER 11, 2021

They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic. We have looked at hundreds of the best content marketing examples , large company blogs , startup websites , we’ve also covered how to create an amazing company blog before.

Paid Search Agency 297

Paid Search Agency Companies RSS Ad Frequency 297

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? What is B2B appointment setting ? And why is it important to marketers? B2B appointment setting is exactly what it says. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? No two businesses are the same and no two social media marketing strategies are alike.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MAY 29, 2012

We talk a lot on this blog about how email marketing and social media should be integrated. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!) And it's critical that social networks are doing this, because like you (you awesome inbound marketer!),

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. Where would they go? 5) ROGETECH.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. But where do B2B marketers obtain great content? My colleague Jim Schakenbach and I have had a few conversations in the past on how marketers need to adapt more of a journalistic mindset to the way they approach content development. A Content Development Repository.

SEO 120

SEO Peer-to-peer Ethics B2B 120

Webbiquity

MARCH 23, 2017

1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

SalesIntel

AUGUST 29, 2023

Possessing a precise B2B database holds significant importance in achieving business success. This database serves as the cornerstone of sales and marketing, allowing companies to focus on the appropriate target demographics, interact with key decision-makers, and initiate sales conversations. We knew what lists we needed. We got them.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40