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Paul Gillin

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Make it a contest.

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. The incident was a huge black eye for the agency and a lesson in how not to pitch a blogger. Read more and comment on BtoBOnline.