Digital B2B Marketing

FEBRUARY 13, 2012

Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing. Marketers are ready to use data. Every sale.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. Marketers and traditional media buyers wanted to purchase against demographics.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 7, 2011

Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. As a brand marketer, you went backwards. As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100