B2B, Linkedin and Marketing - B2B Marketing Zone

B2B Marketing Department Structure: Finding the Right Approach

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OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

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5 Groups to Join on LinkedIn if You’re in Marketing

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SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. Because for folks like us, LinkedIn is a must. We joined and evaluated dozens of LinkedIn marketing groups, and cherry-picked our favorites.

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B2B Marketing Zone

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B2B Marketing Department Structure: Finding the Right Approach

5 Groups to Join on LinkedIn if You’re in Marketing

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