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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it.

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Empowered digital consumers no longer need to rely on outbound marketing to be told about new products and services.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. challenge in B2B.

Resentful Client, Cringing Agency Part Two

B2B Marketing Unplugged

Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times.  Here are the other three reasons your agency relationship is on the rocks, and some things you can do about it. Agency date night is actually what I like to call a quarterly meeting.

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! This is the B2B side of the “Internet of Things” where companies are developing technology solutions and platforms that collect, analyse and act on data being created by connected devices. You can join our forum here.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Then, make sure that LinkedIn is an effective channel to do so. Especially on social media.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! How Well Are Marketers Measuring ROI? didn’t buy the report so I can’t tell you what the B2B vs B2C split is nor whether they had the recipients identify their ROI measurement methodology. Week of May 2nd.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. challenge in B2B.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Structuring for Digital Marketing Evolution. The role of the enterprise marketer has evolved rapidly over the past 25 years, and there are no signs of slowing. Week of September 5th. What’s the next evolution?

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Where’s it Happening Now?

This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss how much digital marketing you can really buy for the price of a Super Bowl and whether or not that’s a fair comparison. Download this week’s PNR This Old Marketing podcast. Content marketing in the news. Sponsor (37:48).

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. challenge in B2B.

Why Marketing Agencies Need Enhanced Dashboard Reporting

ActiveDEMAND

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. Furthermore, clients of agencies can log into their own personal dashboard to observe the performance and status of their campaigns. Sound good?

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. for marketers. Top LinkedIn Groups for Marketers: 1.  Digital Marketing.

Six great blogs for B2B Marketers

Biznology

In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders.  And there is no dearth of blogs on B2B marketing.  So I would like to share my favorites, the blogs where I find inspiration, new ideas, and provocative stories to keep the gray matter humming. The Business Marketing Institute, by Eric Gagnon. 

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. Understand the B2B process. Content Marketing LinkedIn b2b branding

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The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. You can also have a business page on LinkedIn, as Patsi does here for Content for Coaches.). Here, we’ll examine the benefits of LinkedIn vs. Facebook for professional service providers, such as executive coaches and lawyers.

25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , has shared  25 Awesome B2B Blogging Tips  and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? What ways have you used LinkedIn to boost your B2B? B2B Blogge

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. Mastery of the basic principles of digital marketing. Of these four foundational elements, Points 1, 2, and 3 are essential for paid list-building integrity and marketing success. Advertising on LinkedIn. AdWords.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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New York’s happiest B2B database marketer

Biznology

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer. It’s out of date. It’s incomplete. Too many duplicates…. Let me explain.

Step Away from the Email Software and No-One Gets Hurt

The Point

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. Just as with marketing campaigns, if your sales communication is complete cr*p, marketing automation simply enables you to produce more cr*p, more quickly. The answer seems to be: no.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right? Or just for keeping up with friends.

New directions for B2B data-driven marketing

Biznology

For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new tools, applications, and approaches arrive on the scene. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. And content marketing ROI remains difficult to measure. Case studies (64%).

Resentful Client, Cringing Agency: Six Ways to Mess Up the Relationship

B2B Marketing Unplugged

The rest of the Women Who Market Too Much were more charitable and suggested Linda and her new knight in shining armor might see the one-year mark before it all went to hell. Sooner or later, that shiny new agency you hired is going to p**s you off, and guess what? From there, it’s a slow, sad trip to the land of Resentful Client, Cringing Agency. I knew it wouldn’t last.

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? Tweet.

4 Elements that drive B2B direct marketing results

Biznology

They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. If Google enters a space, it’s always a huge validation to the market, as they focus only on giant market opportunities.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

Dos & Don’ts for Agency Reviews

B2B Marketing Unplugged

An agency review is a lot like cleaning out a closet. You would think that an agency pitch would be a pretty good time: lots of high-energy stuff, pretty things to look at and spirited creative banter. Don’t disappear the account manager without explanation just before the agency review. Why Your Agency Sucks at B2B. Preventing Agency Suckiness. Go do that.

To Everything Spin, Spin, Spin

B2B Marketing Unplugged

I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It covers a lot of ground in a very short space and leaves brand marketers with 9 things to ponder. 1. Politicians understand that sentiment is driven at the passionate edges of the market, not the agreeable middle. You need your geeks.

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