KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Martech

DECEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and back to basics with operations. 10 books to gift a marketer this holiday season (from LinkedIn Marketing Solutions). Editorial Director. What we’re reading.

Forrester 96

Forrester Account Based Marketing ABM Advertising Agencies 96

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. All of these factors combined mean, even some of the most progressive and forward-thinking B2B marketing specialists have held off on dedicating some of their ad budget to programmatic.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. Marketing specialists have a 19.8%

Account Based Marketing 90

Account Based Marketing ABM Paid Content Cost 90

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Marketing Insider Group

APRIL 7, 2014

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

Directive Agency

FEBRUARY 1, 2022

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. Now, there’s another version… released last year under the Forrester brand.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! We get it, 80 sessions is a lot , and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. The key to closing a deal is building a B2B story that connects with prospects. The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Brandpoint

FEBRUARY 27, 2019

I still remember my orientation from one of my first B2B sales job s. I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. Read more: How Does Content Marketing Drive Sales?]. Relationships used to be the focal point of B2B sales.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Madison Logic

MARCH 31, 2021

ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey. ” [1].

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Vidyard

JANUARY 8, 2021

SalesLabs: B2B Sales Training for Modern Sales Teams. SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. Specialization: Digital selling for B2B teams, LinkedIn and financial services.

Training 141

Training Top of Funnel Resources Work Management 141

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Designing an effective B2B social media marketing strategy, however, is no easy feat. This post outlines key statistics to help you focus on what matters in B2B social media marketing. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Digital Marketing World Forum

OCTOBER 4, 2019

It’s the same in marketing and advertising. As a B2B marketer, it pays to take careful note of consumer insights. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. So the challenge is to make a meaningful connection. The Right Stuff Trust is key.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. When it Comes to Video Length, Shorter is Better. In 2018, the average video length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. When it Comes to Video Length, Shorter is Better. In 2018, the average video length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KEO Marketing

JULY 18, 2017

Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. Why Digital Marketing Experts are Necessary . They can anticipate change.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Forrester B2B

AUGUST 9, 2022

In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk.

Advertising Agencies 10

Advertising Agencies Forrester Advertisements Advertising 10

Vidyard

JANUARY 8, 2021

SalesLabs: B2B Sales Training for Modern Sales Teams Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. Topics include outbound demand generation, professional sales and sales management.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

JANUARY 8, 2021

SalesLabs: B2B Sales Training for Modern Sales Teams Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. Topics include outbound demand generation, professional sales and sales management.

Training 65

Training Top of Funnel Resources Work Management 65

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. What are today’s best practices for B2B PR? ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. When it Comes to Video Length, Shorter is Better. In 2018, the average video length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Strategic-IC

SEPTEMBER 25, 2018

Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. That's a staggering insight from Forrester research a while ago. So you can create customer stories, sales stories and marketing stories. million words.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Heinz Marketing

MARCH 7, 2022

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. B2B marketers’ collective love affair with thought leadership knows no bounds. Don’t make me laugh.

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

MLT Creative

DECEMBER 2, 2010

As a B2B marketer, I also began to correlate how I try to keep that same excitement about our corporate website getting found on the Internet. We use inbound marketing tactics to realize multiple search engine results on page one of Google. Get smart by using inbound marketing to get found. Get your B2B LinkedIn Toolkit.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies B2B 40

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. Tactic #1: Make Waves on LinkedIn.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45