The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there market factors that indicate the account is a high-propensity target?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. This business involves marketing themselves as influencers. You want to begin building a relationship or “market to the influencer.”.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Marketing Insider Group

MARCH 10, 2014

Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. CMOs Shift Budget To Content Marketing. And I’m not alone. The best way to do that?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

The Lead Agency

APRIL 5, 2018

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 09:50 – The push/pull piece in Content Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. This business involves marketing themselves as influencers. You want to begin building a relationship or “market to the influencer.”.

Work Management 52

Work Management Marketing Management Paid Search Agency Planning 52

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Why Should B2B Marketers Care? Why Should B2B Marketers Care?

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

MLT Creative

JULY 30, 2010

This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. In fact, I welcome it, because each time we overcome these objections to inbound marketing, it makes us a better partner for our clients.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people. How boring.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people. How boring.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

MLT Creative

NOVEMBER 10, 2010

Closer to the Early Boomer demographic, the man seemed threatened by the progressive marketing seminar’s topic. ” But when it came to the intricacies of the latest in B2B marketing matters, his disdain for progress was obvious. Back in the day, in his direct marketing prime, Boomer was the postcard king.

Brand Identity 40

Brand Identity Branding B2B Advertising Agencies 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Since this was for a B2B. However, show-specific blogs were written and promoted via Twitter and LinkedIn.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

The Point

AUGUST 25, 2017

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Use LinkedIn to identify clients/past employers directly. – What are the 3 things your agency does best?

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Why not ask B2B marketing experts I trust to answer my question via tweet? No more leaks.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

B2B Digital Marketer

AUGUST 31, 2020

Everyone is making Standing Out in LinkedIn a priority. With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 5 Keys To Help You Through Life’s Holding Patterns” has helped thousands find direction when feeling stuck in their lives.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Whats a lead generation dashboard?

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Ambal's Amusings

FEBRUARY 18, 2010

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Blog Marketing Interactions Twitter Ardath421. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Ambal's Amusings

SEPTEMBER 10, 2009

Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Steve Slaunwhite’s Cracking the Case Study Market. LinkedIn Group – Success-Story Marketing Group. Plus, you can use those quotes in other marketing materials. Cindy King's blog CindyKing.

Case Studies 100

Case Studies Case Study Studies Work Management 100

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe’s LinkedIn: [link].

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

LEADership

AUGUST 19, 2015

Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. Create a Culture of Hacking”—Operate As A Real-Time Marketing Organization.

CMO 40

CMO Advertising Agencies Work Management B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

SmartBug Media

SEPTEMBER 20, 2022

Marketing trends. Last but not least, today’s article will tackle creativity and culture in B2B marketing. Most of our clients are B2B—SmartBug® as a brand is a B2B service provider—so this topic is near and dear to our hearts. What’s Next: The Power of Creativity in B2B Marketing. Business growth.

Creativity 52

Creativity B2B Marketing B2B Advertising Agencies 52

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Listen in or read our conversation below entitled: Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

Heinz Marketing

OCTOBER 11, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Paid Search Agency 92

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 92

B2B Digital Marketer

AUGUST 25, 2020

In this episode of the B2B Digital Marketer Podcast , Linda Ruffenach shares why B2B digital marketing is all about building a personal relationship with the customer and solving their problems. 01:47 – Linda’s background in B2B Digital Marketing. Linda’s LinkedIn: [link].

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. Ann Handley. . Nadya Khoja. Michelle Killebrew.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

ClickZ

JUNE 6, 2023

Reports of [the cookie’s] death are greatly exaggerated While third-party cookies will be with us well into 2024, many marketers have turned to cookieless and first-party data capture strategies. Apple’s ATT), the walled gardens have become less desirable for marketers. This has been the promise of multi-touch attribution (MTA).

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Convince & Convert

JULY 14, 2010

This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

BDB

SEPTEMBER 27, 2023

Leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in. Are all leads before SQLs the same?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

B2B Digital Marketer

SEPTEMBER 8, 2020

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. In this episode of the B2B Digital Marketer Podcast, A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. 22:45 – Reallocating the marketing budget.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100