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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis.

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AdAge Ranks Freeman as a Top B-to-B Agency

The Freeman Company

Also ranked as the largest B-to-B experiential marketing agency in the United States.

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Chief Marketer: FreemanXP a Top 50 B-to-B Marketing Agency

The Freeman Company

Chief Marketer highlights FreemanXP in its annual B-to-B Top Shop listing

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My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

Matt Heinz has built a successful demand gen agency on the shoulders of great content. Ruthless B-to-B Marketing. Sewell started out as a copywriter, so it’s no surprise that as an agency head, his content is superb. Actionable ideas and guidance. Heinz Marketing. Here you’ll find abundant books and guides.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.

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B2B Reads: Gen Z’s Favorite Brands, The Project Economy Is Here, & The Meat Of The Brand

Heinz Marketing

With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers. Here, 14 Forbes Agency Council members share their thoughts and predictions on which of these trends will endure beyond this particular moment in history to stand the test of time, and why. Thank you for the great read, Krista Mashore. .

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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