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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. The economy (16%) and analytics (12%) trail considerably at second and third. Quantity still matters.

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

Webbiquity

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. This feature helps our users conduct campaigns and monitor results.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. Beyond that, there is certainly a need for there to be consistency in the data across marketing and sales.

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The Founder Interview Series #36: Braden Ericson, Sparrow Charts

Webbiquity

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. I was just fascinated with Twitter. Some tools are easy to use but very limited in scope.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Partner with a Marketing Agency. Align and Build Ongoing Partnerships with Sales. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Partner with a Marketing Agency. Ride the Rise of Mobile.