ViewPoint

JULY 23, 2013

Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. Add a telemarketing element and this alone can improve the first few stages of the pipeline, until the suspect becomes a prospect ready for sales contact.

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

ViewPoint

NOVEMBER 12, 2013

When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results — more customers, higher revenue, lower costs. Here is the entirety of our discussion, and below are some highlights.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

APRIL 16, 2013

In addition to the SaaS sponsors there were four list/database providers, a few services companies, two talent assessment companies, two training companies and one web/mobile agency rounding out the group. Traffic was brisk during well-organized meals, breaks and two receptions.

Conference 120

Conference Paid Search Agency Rules Lead Scoring 120

ViewPoint

MARCH 2, 2011

Research funded by an ad agency that sells banner ads? Press your marketing consultants, ad agency reps and employees to answer business questions first. Or why is the end goal for Twitter something called engagement? aka attention) Because someone who wrote a book on Twitter decided so? It’s likely not your imagination.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

AUGUST 11, 2015

Branding has gotten a lot of attention in B2B over the last ten years or so, as traditional agencies, to generate more revenue, jumped on the band wagon of brand measurement and improvement for B2B. Your duties are: Establish the Brand. Generate Demand. Manage Demand. Follow the Money.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

MARCH 6, 2014

He is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. Christopher Hosford is a frequent guest blogger for ViewPoint. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

FEBRUARY 4, 2014

Currently he is editor-in-chief of HosfordGroup LLC, a New York City-based content marketing agency. Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. He can be reached at chris at hosfordgroup dot com.'

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

ViewPoint

APRIL 15, 2014

Christopher Hosford is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. Otherwise, why would he be backing VC startups in Detroit? He is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine.

Enterprise Management 120

Enterprise Management BtoB Paid Search Agency Startups 120

ViewPoint

MARCH 13, 2014

Matt Heinz, President of Heinz Marketing When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results—more customers, higher revenue, lower costs. Marketers and sales people need to be working towards the same goals.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

OCTOBER 9, 2013

Click to start video at this point — Jim and I also discussed how the creation of inquiries touch more agencies than ever before and involve so many departments that it’s easy for everyone to push the blame for lackluster performance. “Marketing automation in the hands of a fool is still a fool’s tool.”.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 120

ViewPoint

APRIL 10, 2014

Stride is a Cloud-based CRM and mobile app that helps small to medium sized agencies manage and track leads, as well as close more deals. Reconsidering the times you make your sales calls and really knowing and understanding your client’s industry and needs can contribute to helping you close more sales.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

FEBRUARY 21, 2011

Sales lead management is a “big tent” sphere of B2B and B2C activity that includes work in all areas from sales and marketing to CRM, marketing automation, lead generation, and agencies (direct, brand, PR and internet).

PointClear 120

PointClear PR Lead Management Work Management 120

ViewPoint

JANUARY 15, 2013

So many so-called lead generation companies are incapable of delivering work that elevates them to the position of partner (because of this, I am fond of saying, “we don’t get invited to the company Christmas party—but the ad agency does…”).

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. My guest today is Brian Carroll. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

JUNE 15, 2016

Direct Marketing Agency. Digital Agencies. Content Agency. Branding Agency. SEO Agency. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. Telemarketing Inbound. Telemarketing Outbound (qualification and lead generation).

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MARCH 4, 2014

Stride is a Cloud-based CRM and mobile app that helps small to medium sized agencies manage and track leads, as well as close more deals. Do those three things well, and you should start to see a better return on your inbound marketing investment. Mike Kamo is the VP of marketing for Strideapp. They can be found on Twitter and Facebook.'

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120