The Point

DECEMBER 6, 2022

People (in-house or outsourced, salaries or agency fees) * Content (Webinars, ebooks, video) * Technology & infrastructure. If you outsource 100% of your programs to an agency, your people costs may be higher but (says the agency owner with no bias whatsoever) your metrics should be higher.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

The Point

OCTOBER 8, 2020

In 25+ years of running a marketing agency, I have rarely gained a client who wasn’t already thinking at some level about hiring an agency or seeking outside marketing assistance. I am not convincing people that they need to hire an agency.

Demand Generation Agencies 173

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

The Point

FEBRUARY 25, 2022

Now, granted, maybe my perspective is colored by the fact that, as a marketing agency, we work mainly with companies who need help. Not all companies are tracking marketing-attributed revenue down to the penny. Not all organizations have reaped torrents of revenue through a seamless migration to ABM.

Class 243

Class Marketing Attribution Advertising Agencies Paid Search Agency 243

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view? expand company’s leads database and community of followers.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

SEPTEMBER 19, 2018

Work for an agency. At some point early in your career, work for an agency. One of my very few career regrets is not experiencing agency life early on. Agency life can be intense: the wins feel better, and the failures hit harder. You’ll wear more hats. You’ll learn how to sell (see #4, below.) Soak up technology.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

NOVEMBER 12, 2019

For illustration purposes, here’s a real-life analogy: If I run a LinkedIn campaign promoting a white paper on “ How to Write a Better Webinar Invitation ,” will everyone who downloads that white paper be looking for a marketing agency like ours? No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

The Point

SEPTEMBER 23, 2020

At the same time, more traditional, early-stage measures like leads or conversions are mostly irrelevant in the context of an account-based strategy. The simple fact is that there is no, one KPI that works for every ABM strategy, company, or even group of accounts.

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. At our agency, many new marketing automation clients come to us facing a common scenario. Why Is #MarketingAutomation Maturity Still Woeful? Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

The Point

NOVEMBER 10, 2016

JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies. That alignment is a big reason why I think this campaign has been such a success.”.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

APRIL 19, 2023

Disclaimer: our agency partners with Rev to help inform audience, media, and content strategy for our clients.) Jeff Ha is Chief GTM Officer at Rev , developers of a sales development platform that uses exegraphics and the power of artificial intelligence (AI) to help companies find, and target, their “best fit” customers.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

The Point

NOVEMBER 29, 2017

After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Have you created a message deck that defines these selling points, by audience sector, to guide your agency partners, reduce creative cycles, and ensure that every sales outreach and marketing message is in sync?

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

The Point

SEPTEMBER 25, 2018

Our agency conducted a survey back in 2015 that scored marketing automation users a “C” in overall maturity, and little has apparently changed since.). Why #MarketingAutomation Customers are Migrating Downstream via @spearmktg. Too many very smart marketing ops people know which buttons to press, but can’t drive strategy or creative.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

The Point

JUNE 30, 2017

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

The Point

JUNE 17, 2016

And I say that not only because I work for a marketing agency , but because I see a steady stream of incredibly bad emails and other online creative every day, from companies that should know better. Don’t I know my product better than some agency copywriter?”. Well, Mr. Marketer, it can be plenty difficult. But wait,” you say.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Copywriting 100

The Point

SEPTEMBER 11, 2017

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JANUARY 21, 2020

As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

APRIL 26, 2017

Our agency was a sponsor, so booth duty prevented me from taking in many of the educational sessions. Even for this branding cynic (motto: “branding is what your agency calls something when they can’t measure it”), it’s hard not to believe that the b-word may be on its way back. But here are my main observations from the week.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

MARCH 7, 2019

HS) As a demand generation agency , we’ve designed and produced more direct mail in the last two years than in the previous five. Email isn’t dead, by any means, but marketers are also realizing that there are real synergies possible by combining email with other channels, both online and offline. Direct mail? Chat bots?). (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

MAY 20, 2014

At our agency , we use Litmus , an online service, to test email designs across a range of technologies, including Outlook, Gmail, iPhone, etc., Janrain failed to test the email fully before launching. Emails that may look magnificent as static designs can often run afoul of certain email clients, particularly in the mobile sphere. (At

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

SEPTEMBER 24, 2019

At our agency , we’re telling B2B clients to regard regulations like CCPA as the rule, not the exception. . * Review contracts with third party data providers, data processors and other partners for compliance. Review internal processes and documentation re: data breach procedures.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

The Point

JULY 1, 2019

For example, at our agency , we use Slack channels to alert specific sales execs when a prospect requests to “contact sales.”. Re-evaluate your current system to ensure that there’s a hierarchy of alerts – from emails to assigned tasks – that properly align with different types of prospect behavior. Gated & Secondary Offers.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

The Point

OCTOBER 20, 2014

Almost half of all respondents outsource some or all of their campaigns to an agency or outside consultant. . • The #1 obstacle to lead generation success is the lack of an effective lead generation strategy (36%), narrowly beating out the lack of original and compelling content (33%).

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

The Point

AUGUST 20, 2015

Agencies, consultants, media buyers, even the marketer’s own Web team, are being devalued and displaced by a raft of marketing technology that puts more power in the hand of the individual marketer to design, build, launch, manage, and track campaigns. Note: I wrote a white paper on this very topic.). Nor will it write landing page copy.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

The Point

DECEMBER 16, 2013

By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

AUGUST 24, 2012

Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012. You can download a complete copy of the Q2 Pearlfinders Index here.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

NOVEMBER 10, 2014

.” B2B Marketing Content marketing Copywriting Creative Demand Generation email design email marketing lead generation b2b demand generation B2B email agency b2b lead generation email best practices email copywriting email copywriting tips email marketing agency Integra SMB marketing'

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

The Point

JANUARY 21, 2014

B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner' Thanks to Kevin and [24]7 for being willing to share the results!

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The Point

AUGUST 22, 2014

B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner' You can access the full podcast here.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

The Point

MAY 14, 2013

At our agency , we’ll be weaving tests of the word “free” into multiple client campaigns over the coming weeks and months. B2B Marketing Campaign Measurement Demand Generation E-mail email marketing email best practices hubspot marketo Marketo agency marketo agency partner Marketo partner reachforce subject lines'

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

JANUARY 29, 2015

B2B Marketing Campaign Strategy Content marketing Content Syndication Demand Generation Inbound marketing Lead Nurturing b2b demand generation B2B demand generation agency demand generation agency demand generation best practices demand generation strategy demand generation trends ringlead'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

AUGUST 27, 2019

At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” is its ability to target specific audience demographics: job title, industry, etc.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

OCTOBER 10, 2013

B2B Marketing Branding Content marketing Demand Generation Webinar Invitations Webinars b2b demand generation B2B demand generation agency b2b lead generation b2b marketing agency Webinar best practices'

Demand Generation Agencies 100

Demand Generation Agencies Lead Scoring Lead Ranking Personalization 100

The Point

AUGUST 25, 2017

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Most agencies (ours included) provide their client list online for all to see. No agency does all things well. (And

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

The Point

JULY 8, 2014

Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. Typically, best practice frowns upon large images in emails, so this approach was a significant departure.).

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

The Point

APRIL 22, 2014

B2B Marketing Creative E-mail email design email marketing Graphic Design Infographics Mobile Marketing B2B email marketing email best practices email creative email marketing agency mobile marketing responsive design responsive email design'

Design 100

Design Mobile Marketing Advertising Agencies Paid Search Agency 100