The Effective Marketer

NOVEMBER 3, 2011

Number of agencies leveraged for interactive support : it is difficult to find an agency that can do it all, so typically you will have to use a couple or more. Use agencies wisely. Size of interactive marketing teams : unless you have people dedicated to interactive marketing, not much will get accomplished.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

APRIL 4, 2013

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. If your company has a traditional PR department or agency, now is a good time to start re-thinking your public relations strategy and how you approach it with content marketing.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. If your company has a traditional PR department or agency, now is a good time to start re-thinking your public relations strategy and how you approach it with content marketing.

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

NOVEMBER 18, 2011

You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

JANUARY 31, 2012

About the author: Brad Shorr is Director of Content & Social Media for Straight North, an Internet marketing, Chicago-based agency. Any business in social media for the long haul needs a strategy that employs something other than convenience as the linchpin.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JULY 21, 2009

Even though ‘social media’ campaigns are a large part of our agency business, we always push the client and ask ‘Why?’ That’s why you have experts (consultants, agencies, etc.) Like Be the first to like this post. Who said marketing is easy anyways?! says: July 24, 2009 at 4:41 pm [.] read more, go here.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 7, 2011

If you come from the agency side, you are used to a certain format. A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing.

Creativity 100

Creativity Planning Work Management Marketing Management 100