Paul Gillin

DECEMBER 18, 2012

One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 19, 2011

These forces will affect B2B and B2C businesses, nonprofits and government agencies. It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. Businesses will have to serve customers better because there will be no choice.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JULY 15, 2011

The incident was a huge black eye for the agency and a lesson in how not to pitch a blogger. Burson, which claims to be social media-savvy, did exactly the opposite of what it would counsel its crisis communications clients to do: It clammed up. Read more and comment on BtoBOnline. Do You Need A Social Media Specialist?

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

AUGUST 29, 2012

Shah charges that P&G enjoys a cozy relationship with the CPSC that may have prompted the agency to downplay its findings. She also cited media reports that claimed portions of the agency’s report are missing. Even absolution from the government watchdog hasn’t convinced critics.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 7, 2010

He had the talent and the smarts to jump to a bigger magazine, join an agency or just start his own business, but visibility and financial rewards seemed to motivate him less than familiarity and the chance to enjoy his many outside interests.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. It’s particularly useful in its approach to copyright and permissions. Perhaps it will help you in formulating your own policy.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 4, 2012

I first met Peter nearly 30 years ago when he and my ex-wife worked at the same PR agency. I was teaching social media and he had a small agency, Morrissey & Co., In addition to running the agency, he was teaching full-time at Boston University. I didn’t really get to know him, though, until the last few years.

Cross-Selling 50

Cross-Selling Newsletter Public Relations Ad Agencies 50

Paul Gillin

AUGUST 9, 2012

Many create filtered tweet streams of the companies, government agencies and celebrities they cover. Twitter has played an amplification role in nearly every social media attack of the last four years. Journalists monitor trending hash tags to detect stories bubbling up through social media.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 14, 2014

A useful infographic arrived today from DPFOC , a digital marketing agency based in Ireland and the UK. I’ll even forgive the agency for auto-launching a video when you visit its site. Several brands offer free Helpouts to support their products. I thought it was worth sharing.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50

Paul Gillin

OCTOBER 31, 2011

I’m not saying a BA in English – in fact, that might be a bad idea – and I’ve been hoping that government agencies would decide that this is better than paying welfare and unemployment. Wladawsky-Berger : For these mid-skill jobs you need post-high-school education.

Enterprise Management 50

Enterprise Management Training Work Management Education 50