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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

ZoomInfo MarketingOS Finally, ABM with data you can trust. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. ZoomInfo’s Customer Success page features numerous case studies from its clients.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

Google: Many of you are likely familiar with Google Adwords. In a recent video, Google profiles a local business that grew from a small restaurant to a national mail order business with the help of Adwords. For more information about how ZoomInfo can improve your B2B marketing campaigns, contact our sales team today.

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5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. If you’re looking for more B2B leads, try out ZoomInfo’s B2B leads free trial today! The post 5 Surprising Sources of High-Quality Leads appeared first on ZoomInfo Blog.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Maybe an “artist” with very little marketing experience doesn’t know Google Analytics from AdWords, but they’ve got a hundred truly unique content ideas. It’s no secret, data has revolutionized marketing.

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From Account Profiles to Account Based Marketing and Sales Success

Engagio

Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision. At each account, there’s a team involved in the buying process — champions of the buying decision, influencers and those who hold the purse strings.

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5 Surprising Sources of High-Quality Leads

Zoominfo

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. 5 High-Quality Lead Sources 1.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

ZoomInfo : Looking for contact information for a company? Before spending xxx number of dollars, try using ZoomInfo. Tags: paid search , ppc , internet marketing , seo , search engine optimization , search tools , free marketing tools , organic search , ROI marketing tools , Adwords.